For example, if you allow public blog comments, a targeted email to your net promoters can yield a significant number of page views, shares, and user-generated content. SEO and growth hacking share a common root — the mutual desire to grow a site’s traffic — and both disciplines fall under the …

While most blindly assume that SEO is about keywords (which is partially true), real SEO is involves grasping the underlying metrics and logic that search engines use to determine which websites are authoritative and which others are not. Learn to write good website copy and your Search Engine Optimization (SEO …

Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink content should always relate to the landing page. Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user’s intent and search behavior …

A successful search strategy depends on information technology (IT) and engineering, product management, business development, marketing and advertising, public relations, customer support, user research, user interaction design, and any other department that thinks about the business, customers, product, or website. Certain words present an ongoing challenge for the search engines …

There’s an expression people use in business: don’t boil the ocean. Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich media doesn't hide links from crawlers. Always link back to vendors and brands you’ve worked with. Chances are …

The reason relevant backlinks are so important is because Google will actually devalue the ranking power of the links you obtain from sources it feels are irrelevant. Thin content, by definition, does not provide valuable answers to questions or satisfy searcher intent. Google says, that "in general" they do not …

This is all down to how a search engine filters duplicate content found on other sites – and the experience Google aims to deliver for it’s users – and it’s competitors. The only thing you can do off site to incraese your rankings is build up more links. More links …

I don’t mind multiple copies of articles on the same site – as you find with WordPress categories or tags, but I wouldn’t have tags and categories, for instance, and expect them to rank well on a small site with a lot of higher quality competition, and especially not …

Detailed, in-depth, and informative content is likely to be linked to by other websites. When other sites write about a topic, they often link back to resources. By creating a webpage that is extremely valuable and informational, you increase the likelihood of other blogs linking back to it as a …

SEO strategies and methods aim to improve that visibility. SEO versus SEO Services Keyword research can be time-consuming, but rewarding when done properly. Cheaters tend to assume others will be taking shortcuts as well, so they’re betting their client doesn’t know the difference between types of traffic or …

It doesn’t matter how many searches a keyword has in a month if it doesn’t accurately reflect the content on your page! Write interesting and creative content that you know people will share with others. There are a number of methodologies ranging from complex formulas including many different …

Your headline is among the first things that users will come across when carrying out a search. This makes them important, and it’s useful to brainstorm as many variations as you can until you land on the best candidate. The first one is complete copies of a page but …

Thin content is essentially too short and too easily duplicated, and when this occurs too often, you start to drop in rankings. When a request is made to a server for a page on a website, the server returns an HTTP status code in response to the request. Strive to …

Now that you know what is thin content according to Google, how to avoid thin content penalty? One is technical SEO. The larger or higher-resolution an image, the more data is needed to load the image file. Each new image will slow load times further, so ensure your image files …

Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along those lines, a “sneaky” redirect is when site owners “embed a link in JavaScript that redirects the user to a different page with the intent to show the user a …

For example, pay-per-click advertisements can perform well, if you know what you’re doing, but this requires a bit of money. SEO stands for “search engine optimization.” That’s a long phrase isn’t it? It can seem scary, but it doesn’t have it be. Why would the fact …

Having a domain name that makes sense is one of the most basic and obvious ways you can help to boost your website’s SEO. When deciding on a name for your domain, you must make sure it is relevant to your business. Best practice dictates that the simpler it …

Chances are, your research begins online, whether you’re looking for answers or products. The authority of the website or webpage linking to your site is also key. A few high authority links are far more valuable then many from low quality sites. Content "machines" used to develop content primarily …

Oftentimes, separate “review pages” are created to host all reviews for particular products, yet some (if not all) of the reviews are placed on the product pages, themselves. Maybe the most fascinating thing about search is how quickly and regularly it changes. What we’ve covered here today may be …

No website in a competitive market gets valuable traffic from Google in 2017 without a lot of work, technical work and content curation. Did you know that there are hundreds of reporters out there looking for expert advice? If you’re good enough, you can be featured on big sites …

Adding endless pages of irrelevant content to your website won’t increase traffic. In fact, you’re actually erecting a STOP sign. The content that you publish needs to be relevant. Help people by providing valuable information. After all, isn’t your business trying to solve people’s problems, not …

Apparently, it seemed there is no such difference between SEO and digital marketing approaches; Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled. Do not use paid links because this is against some search engines' policy and could even result in penalties …

In reality, the best strategy is simply to ask yourself if the use and placement of a keyword reads naturally. A significant factor affecting loading times in general is a website’s complexity: the more comparison tables, product images, page-design features your site has, the more scripts, stylesheets, image and …

Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content) be more visible and to create a better experience for users. Imagine your content as a scrumptious dish you are trying to cook that will appeal …

Page meta descriptions appear in search results, which means they should always match the page’s content. Simply having an awareness of opportunities allows a search marketer to expand his or her audience. Add white space between paragraphs to visually separate the ideas. The easier it is to consume your …

Duplicative or unnecessary website content can also hold you back from your true ranking potential. One thing you should not forget – there is no static SEO system that is going to stay forever as “SEO is a never-ending process.” With changing online customer behaviour, search engines, too, have developed different …

You don’t merely want people to see your website. You want them to visit it, spend time on it and take the desired actions on it. They can not only help to deal with typo’s, but can also ensure that your content is easily readable and that they …

These keywords are separated by a comma (,) and can be created via the use of Google Adword’s Keyword Planner Tool or via Third-Party software. Search engines also take into account the traffic generated by links from social networks. It is assumed that these so-called “social signals” can influence a …

When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable by search engines and your actual website visitors. Like titles, search engines typically give headings a higher priority. Clear …

Google Analytics allows you to specifically analyze the user behavior on your website. The analysis options range from very simple to very complex functions. Using tools like Google Analytics is essential to evaluating the success of your SEO measures. Google Analytics tracks the users on your website. In order to …

Millions of websites clutter the Internet waiting for visitors. The majority of learning can be done online, but some should be done in real life. Duplicate content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. Wikipedia actually has a …

Google reverses the usual format with featured snippets. They’re featuring the snippet, hence the 'featured snippet' name. To test should mean you are going to learn; therefore, learning from tests means integration, which in turn creates growth patterns. Removing the duplicate content can have a very positive influence on …

Whenever your URL changes, think of what you may have going on that’s attached to those URLs. SEO is a long-term commitment that offers long-term results. Know that good SEO isn’t going to take a few days and you won’t see huge results in weeks. SEO takes …

Your personal opinion can be interesting and valuable, especially if you have been in a specific field for a long time. But, if you want to become an authority and earn a lot of backlinks, you will have to show facts and stats. Don’t be scared by the acronym …

Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. Businesses are becoming increasingly savvy about paid search. It’s a measurable advertising mechanism by which you can track exactly how much you’re …

Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for. One of …

The destination address remains hidden in the text flow. Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. If I’m your SEO, then I’m going to consider anything that builds my relevance, territory, and magnification of …

Growth hacking does not exclude paid search because it’s typically guerrilla and therefore low budget. Helping search engines know what your site’s about at a quick glance is where a sitemap and metadata play a crucial role. At the same time, you also need to consider something called …

Google regularly refreshes its search engine algorithms. These are called “Google updates.” These updates improve search results by gradually optimizing the specifications for website quality and relevance. At the same time, they counter web spam. Making improvements is imperative to customer satisfaction. If your business has a physical location (address …

The structure of your URLs can also help search engines to better understand your website content. If you can alter the URL so that, for example, it includes the name of your website, you should make use of this. When it comes to SEO, there are a so many different …

Over-optimization is proof that there can sometimes be too much of a good thing. Improving your ranking for certain online keywords is ideal, but mutilating your content by stuffing keywords into everything you write, or building way too many links with the same anchor text will not only look unnatural …

Most companies use SEO to increase website traffic, which in turn, increases revenue. Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent distribution of link weight appears to be much more effective, even when it …

Several official blogs over the past few years have been focused on mobile search, and many digital marketing specialists knew about Mobilegeddon before it actually hit. Internal links are links within your blog posts that lead to other pages within your blog or website. The first and most obvious way …

What the heck is an algorithm? I’m glad you asked. When done properly, your keyword research can also help you to come up with ideas for your content marketing strategy. It turns out the phrase ‘digital marketing is constantly evolving’ is about as unique to the B2B industry as …

Today, so many new memes totally change the way an SEO consultant once worked though the basic understanding remains the same, such as title tags, H1 tags, and everyone’s preferred subject, thanks to Google, links. Although many marketers don’t agree, it seems, it is certainly possible to oversell …

Another method to rank well in Google is to submit your websites to article directories. This was the fast and easy way to drive a website up the search engine rankings. Regardless of the type of SEO needed, many companies struggle with whether or not to hire an in-house SEO …

While Google is the big dog when it comes to search engines, don’t forget about Bing. It does hold a considerable share of the search market. While focusing on user experience as we’ve advocated will work for Bing as well, you should do technical audits of your site …

Any link that you create on your own should be set at “no follow”. The reason for this is that you’re essentially telling Google that the link was created to generate traffic and not to artificially boost your search engine results. Focusing on the quality of your product / service …

Another option is to make the most of Google’s robots.txt Tester. Many growth hackers started out as developers. Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page copy, but you should still be sure to craft each …

As search engine bots crawl and index webpages, links serve as bridges that let them reach the billions of interconnected pages on the internet. From there, search engines are able to analyze and “understand” the contents of each page. Be under no illusions, advanced SEO is a full-time job. However …