Many marketers are so focused on building out site hierarchy,
wireframing and design of the site that they lose site of content
development. SEO is a huge part of content development, but
when content becomes an afterthought during web redesign,
and the focus is on getting the new site live ASAP, often times
marketers will put the content together without deliberate thought
to keyword inclusion and smart SEO content strategies. The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average quality and covers the same information dozens of other sites have covered, it will not attract many links After choosing a domain name, optimizing the URLs for your pages is the next SEO step. SEO for your page URLs is important because keywords in the URL are a ranking factor and short and descriptive URLs can help with link building and user interaction. Like your visitors, search engines read a URL to get a clue for the contents of the page. Top Search engine positioning is the Holy Grail of all search engine optimisation professionals and enthusiasts alike
All parts of your website are pieces of the same puzzle
Images may seem like a straightforward component of your site, but
you can optimize your use of them. All images can have a distinct
filename and "alt" attribute, both of which you should take
advantage of. Besides studying your web analytics Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! data and using
keyword research tools, there is another very simple
research method: Use the search engine itself to do
keyword research. You have probably asked yourself, many times, “How do I build backlinks to my website for the best SEO results?” The relevance of a website’s content is particularly important for search engines; it affects how high a website will appear in the search results for a given search term.
The more keyword phrases you optimize a page for the more targeted search engine traffic you will receive
Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique artificial intelligence signal targeted at improving search results on Google. To know whether you are running on the wrong side of Google, use PixelGroove’s (the penalty checker on Google). Simply include your website URL on the tool and click check. Google has over 200 factors to determine which sites should rank higher than others. As one of the main ranking factors, backlinks are essential to improve a website’s rankings. Google crawls most popular pages several times per day, but they don’t want you manipulating them, so they update their index pretty slowly.
You should be making a concerted effort to keep up with backlink analysis
External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. The intro of the article should be short, focused, and to the point. This will help the reader prepare for what they are going to learn from reading the article. Local SEO is, inarguably, the best bet for local businesses to grow big. Gaz Hall, an SEO Expert from the UK, said: "Artificial intelligence can greatly help improve your SEO strategy by taking the huge amounts of data from your website and provide more in-depth insights into your pages’ analytics. This, in turn, can be used to design a better user experience."
Ensure that you do not optimize your text by
just adding the keyword to your text as much as
possible. Instead, try to base the content on the term
frequency of the top 10 sites in the SERPs When you write headlines, it is not absolutely mandatory that you use keyphrases, but you get a decent bump in the search engines for putting them in headlines which are bolded with a larger font than the other text and capitalized. Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. Meta descriptions don’t carry as much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique title and meta description. Make sure all are unique and you don’t have any duplicate ones.