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Page meta descriptions appear in search results, which means they should always match the page’s content. Simply having an awareness of opportunities allows a search marketer to expand his or her audience. Add white space between paragraphs to visually separate the ideas. The easier it is to consume your content, the higher the chance of it being shared. To sum it up, SEO is difficult because search engines are always changing and updating.

Your marketing strategy could use a facelift - consider including javascript to adhere to best practise SEO principles

Keep in mind that you don’t need to think of Google as your audience. You write for your visitors and not for Google. Content creation and distribution is Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... essential for SEO. Content is about much more than what's on your website. It's necessary to build your online real estate and create content that will improve visibility across the web. An SEO campaign without content is severely limited. The structure of your URL can affect both your page’s ranking, but also the user experience. All links to external websites should be valid and working.

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Once the Search Engines crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be retrieved later when any search query related to it comes up. These giant database storage facilities is capable of processing large amount of information really quickly. At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. Basically, you are creating a piece of content that goes above and beyond to answer all the questions your reader will have on a single topic. If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent.

Write a keyword-rich introduction about plugins

A growth hacking “hack” in practice would then look disreputable. Integration is a two-way street. In the past, Google has stated that the country within which a website is hosted is a very small factor in their international ranking algorithms. So try to have servers set up in your target countries. For example, if your company is based in the UK and you have a .fr extension of your site, have the .fr domain extension site hosted on a server in France. According to Gaz Hall, a UK SEO Consultant from SEO York: "To help a webpage rank for a specific keyword, focus on “optimizing” for the keyword instead of “stuffing” in the keyword. Use the target term in all the right places. And, as Google’s quality guidelines explain, “Focus on creating useful, information-rich content that uses keywords appropriately and in context.”"

Follow a consistent cadence towards search queries

It’s an unhealthy practice to decide for yourself what the data should be telling you. The Take a butchers at TAP Assess, for instance. data and metrics are valuable because they give you insight into your customers: Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be an indicator of freshness and relevance. Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the power to control which searches you rank for (and therefore who your target audience is).