The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your snippet is very appealing to a user, or appears in a higher position, people are more inclined to click on it. It was in 2011 when Google made it clear that speed matters a lot. It is the same even today. The speed of your site is important because it impacts the overall user experience. Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. Some of the best websites for getting backlinks are ones without these pages. Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink content should always relate to the landing page.
Make long tail search the focal point of your marketing efforts
At the same time, you also need to consider something called ‘LSI’ or ‘Latent Semantic Indexing’. This is basically a fancy term that explains how Google now understands actual meaning rather than just looking to match words. The way it does this is at least partly by looking for synonyms and related terms when trying to answer questions. In short, don’t just use the exact keyphrase but be sure to use lots of relevant and related language. Search engines are now able Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! to “read” website copy the same way humans do, and can recognize synonyms (like mouth, teeth, and smile). Search engines crawl each website to make sure the content in your descriptions matches the content on the page. A meta description is a short paragraph which is displayed under a title tag on the SERP (see screen above). A meta-description gives you the opportunity to introduce your brand before a searcher pays a visit to your site and actually sees the products that you offer.
Spin a compelling personal narrative
It’s important to make sure that the site you’d like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large audience and backlink profile as well, they can also be large news websites. If the website you’re targeting has a lot of links from authoritative sites, then it’s a good sign. Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs Create a list of your closest competitors. If you make poor keyword
selections, you are likely to waste energy elsewhere in your SEO
campaign, pursuing avenues unlikely to yield traffic in sufficient quantity,
quality, or both.
Keep an eye on duplicate content
If your business has a physical location (address), open the Google My Business page. Some sites have the same URL for both desktop and mobile content,
but change their format according to User-agent. In other words, both
mobile users and desktop users access the same URL (i.e. no
redirects), but the content/format changes slightly according to the
User-agent. Search Engines also take into account domain name age and whether or not a site is stagnant (no new content being added regularly). Gaz Hall, an SEO Expert from the UK, said: "SEO is not about one-time actions. It is a continuous
optimization process. One crucial basis for optimization
is valid data about user behavior. Regular monitoring is
one of the key tasks of search engine optimization that
makes it possible to quickly react to traffic decline or other
How you will benefit from webmaster tools
If you find that content was stolen maliciously, and the webmaster refuses to believe your content is the original, then turn to Google’s Online Copyright Infringement form. You can report scraped content to make sure Google acknowledges you as the true publisher and doesn’t hurt your SEO through a duplicate content penalty. Too many internal links can result in the user getting frustrated by getting bombarded with links and ultimately not interested in your content. Any way of getting more customers to be aware of your company is important – particularly when they are looking for a product or service like yours. That is why search engine traffic is ideal. You can pay for ads at the top of search engine results and in various places on the web, but only 18% of clicks in search engines go to these ads because many customers are savvy enough to skip them. For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset.