If you're anything like me, then you're looking to understand why certain things work the way they do. Think of yourself as an asset portfolio manager, because that’s what you are. In the same way fund managers need to analyze company financial data and operational performance before making investment decisions, you need to analyze your SEO competitors to inform your investment decisions. It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. Content needs to play a part in search engine strategy, too. The use of content on a website is powerful because it impacts search engine results while forming relationships with audiences.

This year will be the year of bread crumbs

It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be only two or three main keywords any given page will need to be optimized for. If your site is littered Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! with lengthy, indecipherable URLs that don’t align well with the actual content of your site pages, restructuring your URLs should definitely be a priority during your next website redesign. Wondering where SEO comes into play here? While just like the searchers themselves, search engines prefer URLs that make it easy to understand what your page content is all about. Local SEO is making sure your business address is regularly seen on the website. Approach news portal reporters /bloggers with USP of your business, and try to get them to write them an article /blog about you.

You’ll be able to beat your competitors by considering carefully the use of googlebot crawlers

It’s quite obvious that you have to add share buttons to your blog posts. Websites without social buttons feel like they are still living in the pre-social media era. But just adding random share buttons or embedding all the possible options may not the best idea. But simply knowing what SEO stands for doesn’t tell you everything about it—not that we should be surprised. To improve the content, backlinks, and keyword optimization of your website, a good SEO strategy plan starts with keyword research. The overall objective of SEO is to optimise a website for search engines like Google, Bing and Yahoo.

Things to avoid when dealing with white hat SEO

Great content marketing is essentially the bait you put on the end of your hook to attract the fishes. And SEO, in this analogy, is the fishing rod. SEO and Content Marketing work together to not only reel in your audience, but also keep them revisiting your page and engaging with your website (all good stuff). SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. Each blog post also contains a keyword-rich subdomain with the date and title. Gaz Hall, a Freelance SEO Consultant, commented: "They may not consciously realize it, but they do."

Lets look at our approach to web portals

Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t either. Even better than the traffic you get from video websites are the high-quality backlinks from high PageRank authority websites. Google I'm always amazed by the agility of PNS Egypt on this one. AdWords have a brilliant – and completely free – keyword planner which allows you to search for new keyword ideas while checking out real search volumes. If you’ve got a specific idea for a blog post in mind, use the tool well before you start writing to find a few popular and relevant keywords to include. According to Google, no-follow provides a way for webmasters to tell search engines Don't follow links on this page or Don't follow this specific link. This helps websites prevent untrusted content or paid links. I’m sure you already have some assumptions regarding your target audience’s needs and problems. You also have some tips on who they are and what demographic they fall into.