Don’t over promise in the title. Even though it may make people click, as soon as they realize you tricked them, they will leave your website, which is a sign of bad quality for Google. The reputation, authority, and credibility of a website will be judged by the search engines based on the type of backlinks the site has. Always keep an eye on your competitors. Find out what keywords they optimize their websites for and monitor their rankings along with yours. Quality link building is more about creating relationships, not exchanging links.

Content Resources

A webpage’s loading speed is very important for its ranking. Users don’t want to spend time waiting for a page to load; they want to see your content immediately. Webpages with high loading times have high bounce rates, and high bounce rates often result in poor rankings. 80% of traffic to a Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! website begins with a search query and 60% of clicks (to a site) are generated by the top 3 search results (on the search engine result page). If you’re trying to build backlinks by pushing sponsored content, it has to explicitly say “Sponsored” on it. Try to get backlinks to various pages on your site, not just your Homepage, but also Galleries, Blog Articles, etc. Your Homepage already has more hits than any other page.

Exhibit altruistic behaviour to build trust

There is a reason why so many people say that content is king. It simply determines the foundation of your content promotion efforts. Without great content you can’t get too far. Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google and other search engines. The best metric you can use is Domain Rating (DR) from Ahrefs. DR is based upon PR and gives you an idea of the strength of a link from that website. If you ever start to run into problems with getting your link posted, it may be useful to use a few link shorteners or some 301 redirects.

Social sharing

Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. It’s totally understandable that Google takes user behavior into account in their assessment of which result to rank highest. Gaz Hall, an SEO Expert from the UK, said: "One of the most important factors to consider when looking at a potential link is its relevancy."

Offsite SEO Strategies

The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of the target pages. For some businesses a point in the right direction is all that is needed, for others that have had an audit carried out they may just need keeping on-track. Dependant on your requirements this can range from analysis of your site and advice given over the telephone to a visit to your premises and coaching given directly to your in-house team. Finding that people from an unexpected search term are converting more highly than those from other search terms? Then it might be time to switch gear and start trying to rank for that phrase instead! You need a clear strategy on your most profitable keywords. You also need to determine whether you need a strong focus on your local market or if you should be targeting keywords nationally.