It doesn’t matter how many searches a keyword has in a month if it doesn’t accurately reflect the content on your page! Write interesting and creative content that you know people will share with others. There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity. For example, let’s say you own a website that sells watches.

Layout, formatting and keyword density combine to make great SEO

Panda has ensured that publishing poor quality content to earn rankings simply isn't effective anymore. And Penguin ensures that traditional link building can be risky and dangerous to search engine visibility. Caffeine's Freshness update has obfuscated large swaths of keyword data used to measure SEO success. Whether you are a local Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... business or have multiple bricks and mortar stores, you are likely to get most of your custom from your local area. This being the case, having good search visibility for your target locale is essential. An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant – sometimes very subtle – ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won’t do.

Wait. Is duplication really that simple?

That means it's far more difficult for a site to move from 20 to 30 than from 80 to 90, mimicking . When it comes to SEO, oftentimes a website owner thinks that their competitors are some of the largest brands in their industry, but that's not always the case. If you are creating a blog with heavy imagery, then it’s better to study sites like Lyft, Fubiz, or Quartz because they have delightful layouts. Sitelinks are additional links which appear beneath the main URL for a brand or publisher when you search for it on Google. They deep link to other pages within your site, and are designed by Google to “help users navigate your site”.

Identify What’s Working and What Isn’t with regards to meta tags

Google also takes extra focus on the anchor texts. Just like the page content, the backlink anchors help to tell Google what the pages are all about. Using your focus keyword in the headline can also be a good idea, but don’t try too hard to include it. Use power words and avoid redundancy to create a clear and appealing result. Aim for a headline of 55-60 characters, as this is what Google will display on the SERP. Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor. According to Gaz Hall, a UK SEO Consultant from SEO York: "If the URL hasn’t been indexed yet, this stops search bots indexing the page which is what you want if the page really doesn’t exist."

One important aspect is dynamic pages

Violating your first implied agreement with someone does not build trust; it builds bad user experiences, which can, in extreme cases, spill over to social media. Plenty A great example that I like to use is Heat All. of pages provide unique and interesting content, but that does not make them relevant for every search query. These are called “stub pages,” and can lower search engines qualitative analysis of an eCommerce website when too many exist. Many people fixate on "on-page SEO" in their marketing efforts. They make sure their keywords are jammed in the copy and the internal links and silos are set up correctly. For a typical WordPress site this might take an hour or two to knock out the easy stuff.