If the same content appears multiple times on your website, search engines must pick the best version of the content for the search results. That can go wrong. It is better to remove duplicate content from your website so that search engines can easily find the most relevant page on your site. To get more traffic, you need backlinks. Links can drive traffic and help you rank higher in search engines. Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one – but small can still make a difference in the grand scheme of things.

Identify and target the best keyword

Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site, or articles. This would actually increase your chances of getting more hits on your website. While there are a ton Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! of great SEO companies out there providing valuable work and helping companies to reach new heights in terms of their exposure and profits, the unfortunate fact of the matter is that there are probably more not so great SEO companies. It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it rank on Google. Putting a Rel Author tag in all of your published posts would mean that you’re putting your reputation on the line.

Good Content + People Linking To It = High Rankings

SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages. Internal backlinks are created on your site or blog and there’s no external element in their creation. The reason behind the creation of internal links it to make navigation around the site easier. When you run the same query on different search engines, you will probably get different results. This is because every search engine uses its own algorithm, based on various socalled “ranking factors.” These factors decide which results appear in the SERPs. Focusing on user intent can help you as a business owner to optimize content based on ‘intent’ unlike before when you were optimizing content solely for SEO. It can help you build content marketing strategies around intent.

Look for more internal links to add to your post

The backlink is one of the strongest ranking signals for any site because they indicate its authority. Just as Google has always been focused on providing its users with the best results, now it’s time to put your focus on what’s most important for your audience. Take a few minutes to jot down some word combinations that website visitors might use to find you. Once you’ve got a healthy list of keyword options, it’s time to see if people are searching for them. A solid place to start is Google’s free Keyword Planner, which helps you research keyword ideas and estimate how well they’ll perform in search results. Gaz Hall, a Freelance SEO Consultant, commented: "Sometimes you might find broken links to your website. This may be the case if the location of your page changes or if another webmaster misspelled your link. In both cases, these backlinks will return a 404 error."

Rules for Dominating Online Search Results

Creating an SEO strategy can give your company and brand a boost in the search engines. Why not improve your ROI today? If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you're linking to. Imagine that you're writing anchor text for a text link. Learning search engine optimization can be overwhelming at first. There is a lot to wrap your mind around. But becoming proficient in SEO is definitely an achievable undertaking. Google and Bing have moved far beyond algorithms that positively reward a keyword appearing multiple times in the URL string. Don’t hurt your chances of earning a click (which CAN impact your rankings) by overdoing keyword matching/repetition in your URLs.