You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create a quality piece of valuable content and use your bio at the bottom of the post to create a compelling picture of the products or services you offer and link to your website. Earning links from high domain authority sites (determine this with a tool like Mozbar) is the #1 thing you can do to drive visibility of your site up. Building up a bank of keywords that you can pepper across your site will ensure your site will rank highly in search engines, generating you clicks and boosting your income. Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that you are always doing keyword research and you will keep an eye on the keywords that are already ranking.

Join Facebook groups based around your lead generation vertical

Keyword research methods have evolved in concert with more intelligent search engines and changing user preferences. Since Google launched their Hummingbird algorithm in 2013, their search engine is now operating largely on the basis of semantic search. It is important to note Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! that, despite popular belief, having keywords in the domain name does not help your SEO and it won’t help your website reach a global audience. Write more than one time for each website. Build a relationship. Put effort into an ongoing collaboration. Otherwise, it will be obvious you are writing only to build backlinks. Backlinks are arguably the most important single component of an online marketing/SEO campaign because they not only help to drive traffic, but also further increase your PageRank and therefore likelihood of appearing high up in the SERPs (Search Engine Results Pages).

Use HTTPS to embed resources such as images, media files, CSS and scripts on your pages

To Google, site speed is a critical ranking factor. Google believes that faster loading pages yield better user experience (UX) which is a prerequisite for more satisfied customers. Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. There is an old adage used by webmasters which sum up most successful websites, “content is king”. It’s important to keep this in the forefront of your mind before adding or removing the copy from your site. Web users surf the net in search of answers, information, products, and entertainment. They will leave a site very quickly if it doesn’t give them what they want. Writing guest posts should be part of every content marketing strategy. Creating content for authority sites can increase your brand awareness, increases your website’s authority and you can get some referral traffic from these websites.

Increase the likelihood that people will share your content.

Google's primary goal is, just like for any other company, to earn money. And Google cannot earn anything unless they provide good user experience. And good user experience, in turn, comes with good and relevant search results. If they fail to show relevant results, users might switch to some other search engine. Another method to rank well in Google is to submit your websites to article directories. This was the fast and easy way to drive a website up the search engine rankings. The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your snippet is very appealing to a user, or appears in a higher position, people are more inclined to click on it. Gaz Hall, an SEO Expert from the UK, said: "With all that said…SEO is still all about content and links. Without amazing content, you’ll never get links. And without links, you won’t crack the first page."

SEO is all about marketing

When it comes to using keywords for your site do not simply pepper it with them lest you suffer a penalty. Keyword stuffing is frowned upon by search engines and users alike. However, strategic keyword placing is good. People pay billions of dollars a year to companies like Google for tiny little ads that do not give enough information to even attract the right kind of client. The reason that it works though is because the ads are so small. When it comes to getting visitors to your site, you want to grow your audience and also keep them coming back. When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search algorithm and for good reason—your audiences don’t want to waste time reading dated content.