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We all seek the same goal, to achieve the number one search engine position for several specific keywords or phrases. Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could help it appear in search results. Those new to SEO think that this kind of online marketing strategy is a long, complicated process that includes many parts. While there are a lot of factors to consider when optimizing your website, they don’t need to be all done at the same time. If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills.

Create high-quality content on a recurring basis

Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information PageSpeed Insights is a powerful Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! tool to analyze the performance of your mobile site. It’s easy to use and gives you loads of insights into the loading speed of your site. Put in your URL and Insights will give you two scores: one for mobile and one for the desktop. Never participate on any kind of link exchange with other sites which may lead to a ban from search engines All sites have a home or "root" page, which is usually the most frequented page on the site and the starting place of navigation for many visitors. Unless your site has only a handful of pages, you should think about how visitors will go from a general page (your root page) to a page containing more specific content.

Leverage the work your competitors have already done in SEO

Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page factors work in the background to improve the search rankings. If a person goes looking for a company or product by name, Google will steer them towards what they’re looking for. As a rule, the best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers’ problems, and make your content and SEO practices natural and relevant. Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages?

Too much of content

Numerous self-called experts are out there giving different tips and advice but, unfortunately, most of the time, the only thing they do is confuse people. Start focusing on your visitors, on the people that want to buy your product or services. In Search Console, there’s a report called Links to your site which can show you the domains linking to you. Take a look at them – if you are happy with what you see, all is good. If you’re shocked by what you find, you will need to take further action. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Make sure that all of your web pages can be indexed by search engines - make sure that they all have at least one link from somewhere on your site."

Some websites are not as good as they seem

While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists – in other words, write toward topics that people are already searching for information about. Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. Google has access to all this incredible data about where people go on the Internet through Chrome and through Android.