If the Google bot goes through your website and
manages to access all sub-pages within just a few clicks,
it can use its limited crawl budget to scan and index more
pages. Optimizing the click path pays off for both usability
and search engine crawling! Today, many sites use secondary menus to accommodate for additional content. Loads of site-owners can’t help but state that they “can’t squeeze all they have to say in just a few pages.” SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. Redirect your HTTP pages to the new HTTPS version of your web pages and use the canonical attribute to show search engines that you prefer the secure version of your pages.
SEO has truly come into its own as a marketing channel
Google's Penguin algorithm is designed to combat spam links. So, first of all, as Marie Haynes tells us, if you're sure you weren't involved in unnatural link building, most probably Penguin is not your problem. When Google demotes your
page Do your mathematical analysis - the primary resources
are there for the taking. Its as easy as KS2 Maths
or ABC. Its that simple! for duplicate content practices, and there’s nothing left in the way of unique content to continue ranking you for – your web pages will mostly be ignored by Google. Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content. Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those.
Show don't Tell
It’s not that keyword text doesn’t matter, but starting with a focused content strategy will help you identify audiences and topics that should guide your keyword selection. Writing for humans is
just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content you need a website that is easy to use and provides a great user experience – in other words, don’t make your visitors think. If your website is hard to navigate, information is difficult to find or the design is too busy then visitors are unlikely to stick around no matter how well written your content is. Sometimes, your blog simply doesn’t get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably just need to put in a little bit of effort Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results.
Writing a headline to reach out to multiple audiences may seem like a smart move
For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. Each algorithm change brings the search engine closer to its intended purpose. It’s getting harder and harder to “game the system” with exploitive linkbuilding strategies and blackhat SEO. Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff that is already there. We asked an SEO Specialist
, Gaz Hall, for his thoughts on the matter: "Seeing which sites are currently ranking in the top results for a given keyword or keyword combination will help you understand and determine the online competition. And as
you continually keep tabs on keyword search results, you’ll see some new sites sneak their way up."
Use Social Sharing Buttons
Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you’ve come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your rankings is by Utilizing Social Media. Google will show less
information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you made them too long. Thinks about that when you optimize your posts and pages. How do you write a clickable title that will draw people to your site and keep them on there without sounding salesy or cheesy? Removing bad backlinks can help improve your site's ranking on Google. Not only do low-quality links reduce your website’s credibility, but they may also result in Google penalties
(link is external)
that will drop your site down the rankings.