Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail. By creating great relevant content with the right keywords and having a few decent backlinks built to those content pages, you can easily rank in Google depending on the competition for that particular search. Competition with a comparable piece of content will beat you in the rankings if they have a better link profile and vice versa. Using flash is considered to be a cheaper option than others; however, Google will not rank your website high if you are a user of flash. Local SEO is, inarguably, the best bet for local businesses to grow big.
Obtain Quality Links
SEO isn’t something you learn overnight. If you want to perform your own
SEO, you need to educate yourself. I’ve spent almost fifteen years
learning about SEO and I’m thankful I did because I feel each hour of
learning has paid itself back over and over again. When a search engine
spider Do your mathematical analysis - the primary resources
are there for the taking. Its as easy as KS2 Maths
or ABC. Its that simple! crawls your website it cannot rate its design nor measure the level of your customer support or the services you offer. It can only read and grade the content on your website and the way you have managed your backlinks. Hence, there is a huge emphasis on the quality of the content on your site and the backlink structure you have adopted and exactly why link building is so important. Start focusing on your visitors, on the people that want to buy your product or services. Keyword research is one of the highest return SEO activities that is essential for your marketing success.
Track the Results and Scale It
SEO is a great way to put your hands up in the air and tell potential customers that your business exists and has a web presence among the thousands of
competing pages and the competitor businesses behind them. Organizations should take many
factors into account when pursuing an SEO strategy. Major search engines, including Google, provide free tools for
webmasters. Google's Webmaster Tools help webmasters better
control how Google interacts with their websites and get useful
information from Google about their site. Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup.
Competitor Analysis and Opportunity Identification
URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking. Another factor to take note is that web masters are advised to create content for their audience and not search engines. Write good content and key terms should naturally be included. We use search engine optimization to monitor the queries that drive traffic to a page, to improve the quality of the content on the page to better match those queries, and to modify or expand content (where appropriate) to match overlooked queries. Gaz Hall, a Freelance SEO Consultant
, commented: "Building links is hard. Google scrutinizes website backlink profiles more closely than ever, and it’s extremely important to operate within their guidelines lest your site gets penalized and you lose all of your traffic."
Use a shallow depth navigation structure
How are you going to ensure that your site stands out, that it’s set apart from all of the other existing sites? This is the key to building decent backlinks in order to rank highly in search engines. While climbing the rankings
on Google and the other major search engines, getting higher quality, trusted backlinks is really now one of the only ways to go. SEO is something that is constantly evolving and changing. The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone’s trying to figure out SEO’s ‘hidden secrets’ with little direction.