There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page. If your content is hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won’t stick around. Chances are, they’ll go to your competitors to find content that’s easier to consume. Also consider linking new pieces of content to some of your high-ranking organic stalwarts. This proverbial ‘sharing of the search value love’ will bestow your newly-created piece of content with an early boost in ratings before its even begun to generate search value of its own. Smart content is about taking the financial investment that companies make in their content development and channeling it towards a more effective and data-driven strategy.
Use a “Less Is More” Mindset to Target Quality Keywords
Help readers make the connection between their search term and the result
In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs The search engines will act rapidly to penalize sites that contain viruses or trojans. The user’s keywords are typically shown in boldface when they appear in the search results (sometimes close synonyms are shown in boldface as well). When they are indexing
websites, the search engines’ bots scan every
one of a site’s URLs and look for the starting
points of the topics that are covered. They also
browse the HTML code for metadata such as
particular tags or markups, so that they can
determine the relevance of individual pages to
Education is the best legacy
You’d better aim for fewer high-quality links, then for thousands of links that bring no value to your backlink profile
People spend very little time engaging with content. Optimizing for local SEO means more than just making sure your location is clear. You can also use it to show opening hours, reviews and phone numbers (which smartphone users can click to instantly call). Google has made speed another factor that affects the visibility of your website. This is because speed affects the power of your webpage to keep the users interested. Take a look at sites like the BBC and you ’ll see that they have huge and highly diverse links profiles. They’ll have links from massive sites but also tiny, spam sites. When a site is truly successful, it will lose control over all of its links. Thus, it can actually be useful to make your links profile as diverse as possible.