Reasons that people rely on quality

There’s an expression people use in business: don’t boil the ocean. Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich media doesn't hide links from crawlers. Always link back to vendors and brands you’ve worked with. Chances are …

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Make a good use of scraping

This is all down to how a search engine filters duplicate content found on other sites – and the experience Google aims to deliver for it’s users – and it’s competitors. The only thing you can do off site to incraese your rankings is build up more links. More links …

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Find out more about bread crumbs

Your headline is among the first things that users will come across when carrying out a search. This makes them important, and it’s useful to brainstorm as many variations as you can until you land on the best candidate. The first one is complete copies of a page but …

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How to really understand bread crumbs

Having a domain name that makes sense is one of the most basic and obvious ways you can help to boost your website’s SEO. When deciding on a name for your domain, you must make sure it is relevant to your business. Best practice dictates that the simpler it …

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Measure and Improve by paying attention to splogs

No website in a competitive market gets valuable traffic from Google in 2017 without a lot of work, technical work and content curation. Did you know that there are hundreds of reporters out there looking for expert advice? If you’re good enough, you can be featured on big sites …

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Be clear, truthful and accurate when it comes to link bait

Adding endless pages of irrelevant content to your website won’t increase traffic. In fact, you’re actually erecting a STOP sign. The content that you publish needs to be relevant. Help people by providing valuable information. After all, isn’t your business trying to solve people’s problems, not …

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Clarification about CTR

If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. When Instagram users repeatedly see people they follow talking about a product, they head to Google to research it more. Mobile search uses a different ranking algorithm that often changes search …

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Reasons why you cannot fully understand backlinks

If it doesn’t add anything to your business, ignorant of SEO, it might be worth asking yourself whether it is actually worth taking the time to write in the first place. Evergreen content basically means well-written content about topics that do not go out of date—or at least …

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Bucket brigades based on scraping

People who are able to create engagement with potential customers have higher chances of converting them into buyers. Same Rule applies to SEO, engage with your target audience in a conversation, search engines will pick the right keywords from the conversation. External, or outbound, links indicate that you are well …

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Relevance is the key issue for YouTube SEO

SEO requires so much content because it wants to grow. Google doesn’t want to see a stagnant, unchanging website. It wants to know you’re building up strong, useful and relevant content so it can deliver the best results for every search. If you once had a thousand different …

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Use Google Business Reviews

Google has made speed another factor that affects the visibility of your website. This is because speed affects the power of your webpage to keep the users interested. Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. Adjusting your keyword …

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Link to internal pages on your site

Content is not only key when it comes to SEO, it also plays a vital part in guiding your customers down the sales funnel to make a purchase – and that’s why it’s so important to have a well-thought-out strategy in place. Now you know what you need to …

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Turn your mentions into backlinks

The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software, or other scenarios where some keyword phrases are going to carry significantly more qualification. If your web pages …

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Research semantically related keywords

From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink. Write “linkbait” articles that will attract the attention of social networks. These articles can be valuable resources, controversial, or …

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Advanced on-site SEO principles

SEO specialists believe strongly in the value of backlinks, hyperlinks on third party sites that point back to your site. There is no doubt that Google values legitimate backlinks highly in calculating a website’s position. User experience is the guiding benchmark for most search engines when ranking sites and …

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Google might discount irrelevant links

Google crawls most popular pages several times per day, but they don’t want you manipulating them, so they update their index pretty slowly. Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the power to control which searches you rank for …

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Accelerated Mobile Pages (AMP)

Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the …

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How to Use Guest Posts for Backlinks

Google automatically detects which pages answer the users’ query automatically and then display the top result as a featured snippet at the top of the page. This is Google’s way of trying to help users to quickly find what they want by providing them with a snippet of information …

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Informative Content is the Best Content

Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. Most SEO consultants have said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011. Increasing visibility via organic search today means incorporating …

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Fundamentals of Earning and Attracting Links

Many marketers are so focused on building out site hierarchy, wireframing and design of the site that they lose site of content development. SEO is a huge part of content development, but when content becomes an afterthought during web redesign, and the focus is on getting the new site live …

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You must use text links, not image links - true or false?

What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value. One of the best tools available to help you measure the success of your SEO campaign is Google Analytics. This fantastic and free tool can be used to monitor how …

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Forget about old-fashioned link building

In the past, Google’s algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google’s most aggressive attempt to clean up its search results and in turn, this is having …

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Get to grips with competitor link profile analysis

We’ve all experienced the frustration of a slow-loading site. And there’s plenty of evidence showing slow-loading sites perform less well. Don’t over promise in the title. Even though it may make people click, as soon as they realize you tricked them, they will leave your website, which …

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How do I build backlinks?

You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL. If you’re looking to carve out a niche in marketing, it’s paramount you establish a strong domain authority …

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The first choice should be analytics

Efficient content organization enhances the message without interfering with the content’s purpose. It’s not easy to explain this in simple, concise terms. A good rule of thumb is to ask yourself if you want to change content “for SEO” or “for presentation”. If you are only thinking of …

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Align your SEO copywriting efforts with the conversion funnel

Any discrepancies might cause Google to NOT show your business' information on a search result page. If possible, secure your site’s connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. The search engines must execute multiple tasks very …

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Write an awesome article and include links

Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect their experience of the website!) Human users are already intrigued by your title; all that’s left to do is entice them …

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Content production with limited resources

Long Tail SEO is a really useful technique to generate organic search traffic for your website. The hardest part can be knowing what customers want to read or watch a video about. From an SEO point of view, the answers can be found in a specialized form of customer research …

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Metrics aren't important (and they can be harmful)

Building backlinks involves great time and effort because you have to target your niche to build those links. The most of the your links are dofollow backlinks because of SEO reasons. To get traffic on your website, get a mix of both dofollow and nofollow links. Just remember do not …

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Subtleties of keyword plugging

Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page According to research by Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your job to be there when they are …

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Good content + bad design = failure

In today’s SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception that content marketing doesn’t work as well for e-commerce websites. Setting up, planning and executing an SEO campaign might well seem like an insurmountable obstacle. No-follow …

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Advanced on-page SEO principles

Be wary of promises to get you links from dozens or hundreds of websites. Many such links are considered “bad neighborhood” links by the search engines and you can get penalized for associating with them. Although it’s pretty slow-going, it’s best to hand-select relevant and quality websites and …

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Understanding the rationale behind backlinks indexing

Press releases are some of the least-appreciated backlink tactics out there. Fortunately, you don’t need a Madison Avenue PR firm to reap the rewards from press releases. As long as you have something going on at your business (and why wouldn’t you?), you can easily spin that into …

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More Targeted And Relevant Traffic

Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay attention to each and every aspect of it including the keyword research, backlinking etc. Canonical Tags are intended to prevent duplication of content, but make sure you have a …

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