Make inbound links your centre of attention

Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink content should always relate to the landing page. Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user’s intent and search behavior …

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The secret behind scraping

In reality, the best strategy is simply to ask yourself if the use and placement of a keyword reads naturally. A significant factor affecting loading times in general is a website’s complexity: the more comparison tables, product images, page-design features your site has, the more scripts, stylesheets, image and …

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Learn from these mistakes before you learn about link research

Google Analytics allows you to specifically analyze the user behavior on your website. The analysis options range from very simple to very complex functions. Using tools like Google Analytics is essential to evaluating the success of your SEO measures. Google Analytics tracks the users on your website. In order to …

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Can backlinks really make a difference?

Your personal opinion can be interesting and valuable, especially if you have been in a specific field for a long time. But, if you want to become an authority and earn a lot of backlinks, you will have to show facts and stats. Don’t be scared by the acronym …

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Is this the end of page impressions as we know it?

Another method to rank well in Google is to submit your websites to article directories. This was the fast and easy way to drive a website up the search engine rankings. Regardless of the type of SEO needed, many companies struggle with whether or not to hire an in-house SEO …

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Why duplication matters

People spend very little time engaging with content. Find forums online that are related to your sites niche and get involved within that community. Reply to threads, answer peoples questions, offer advice, etc. This all helps to build up your reputation as someone who is an expert within that niche …

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Losing Focus on cloaking

The user is most likely to type in something called ‘keyphrases’, rather than single ‘keywords’. Less than 10% of the users in the most active internet countries have broadband. The faster your website loads, the better rank your site will have on Google and other major search engines. Local hosting …

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It’s time to revolutionize our approach to link reporting

If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What …

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Lets look at our approach to web portals

If you're anything like me, then you're looking to understand why certain things work the way they do. Think of yourself as an asset portfolio manager, because that’s what you are. In the same way fund managers need to analyze company financial data and operational performance before making investment …

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As a general rule, nofollow links do not stand on their own

In other words, they rely heavily on search results when looking for a new business. While most of the links to your site will be gained gradually, as people discover your content through search or other ways and link to it, Google understands that you'd like to let others know …

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Write a keyword-rich introduction about widgets

Instead, they search, click on some websites, edit their search terms, search again, click on some websites, further hone their search terms, search again, and so on. Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. Google and Bing both …

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Establish your position regarding conversion rates

Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. Browse your own site …

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Find the most relevant link building opportunities

Getting your website indexed is the only way that Internet marketing can be successful. It’s the entire starting point. Without indexation, you’re doomed. We can see much of what the search engines have learned just by looking at what content search engines rank highly for a particular query …

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Making Changes Early and Often

One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) An organic search strategy that involves a dedicated consumer focused approach …

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Go great or go home

As our internet ecosystem has evolved, we have shared increasing amounts of personal data with services we use every day, from social networks to search engines. They then use this data to tailor the content they provide us with to what they think will be most appealing, engaging or relevant …

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Making Sense of All This Keyword Data

Good meta descriptions include a call to action along with a short description of what the visitor will see when they click on your page. Your meta description should tell surfers what is in your post, and why it is beneficial for them to click. It often takes time for …

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Look for scraped content on your website

There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” Write …

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Don’t Forget About a Sitemap

If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major driver of traffic - especially given that every Pin and …

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You’re not an SEO, unless you’re also a content marketer

I don't care if you are creating a blog post, ecommerce store page or sales-landing page. It needs to be better than the rest, or else neither Google nor your audience will ever take note. If you’re waiting to get some backlinks organically from other bloggers then you should …

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Create an interactive tool for good SEO

Type in your keyphrases. At least look at the first page (the top 10) and see what everyone else has in their description tags. Does it look like they’re being pulled from the copy on their pages? Every “vote” or link to your site helps determine the value of …

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Is there any significance to “Off page optimisation”?

While backlinks in and of themselves are simple, understanding how to build backlinks the right way is not. Keyword research helps you identify keywords that appeal to a target audience and expand the reach of your content. When you use keyword research tools, it helps you identitfy what kinds of …

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Search For Broken Link Building Opportunities On Google

Artificial intelligence will become more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation. An authority website doesn’t necessarily have to be one of the usual big publishers. If you’re a niche website or blog with high quality, relevant content, you can be as …

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The power of inbound links.

A great and fast way to convey your goal is by using headlines and taglines. Searcher intent is defined as the intent with which a user conducts a search, meaning the information that users are searching for. Meaningful content that operates as part of a wider digital marketing strategy, with …

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Optimizing your website for both Google and web users

Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly …

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Some websites are not as good as they seem

We all seek the same goal, to achieve the number one search engine position for several specific keywords or phrases. Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could help it appear …

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Use keywords in your images

While analysing the site for more signs of a negative SEO attack, it’s a good idea to see whether the backlink analyser notices a surge of spammy URLs that point back to your site. It might be a few pages, put those pages can be filled with dangerous URLs …

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Rules for Dominating Online Search Results

If the same content appears multiple times on your website, search engines must pick the best version of the content for the search results. That can go wrong. It is better to remove duplicate content from your website so that search engines can easily find the most relevant page on …

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Draft content for each target keyword

Optimize the content of your web pages to make sure that it aligns with searcher intent. Your website should contain many pages tackle the topic of your website from different angles. Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching …

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Keywords in URLs and File Names

You want a user to click your result in Google, and not need to go back to Google to do the same search that ends with the user pogo-sticking to another result, apparently unsatisfied with your page. It’s totally understandable that Google takes user behavior into account in their …

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Are you using Shared web hosting?

The old saying that “life is a journey, not a destination” can also be applied to SEO. User experience is the guiding benchmark for most search engines when ranking sites and pages. This means that crafting content is not enough. I would say that backlinks beat even an excellent internal …

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More about the pros and cons of link diversification

After the work to check the technical and on-page elements of a site, earning attention, and the links they bring, is a key part of most SEO campaigns. Always use no follow if you have linked your site with another site which is not of your niche. Google will be …

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Do you run A/B testing on a regular basis?

If you try to gain links from irrelevant websites (even the quality and trusted ones), you won’t receive any link juice as search engines will consider it as one of the manipulative techniques. While we all enjoy seeing the keywords rank well in the search engines, this doesn’t …

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Social sharing

Using different tags and elements on your page will help search engines understand which parts of the content are connected to each other, and which are separate. If the usability of the web page is bad, users won't be able to find the great content and your link. Is the …

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Is your website underperforming and losing you money?

Do some keyword research and create a list of all the keywords for which you want to be ranked on search engines. Sort this list by priority or relevance to your business. And divide the words into “transactional” or “informational” keywords. Transactional keywords include a clear user intention to such …

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