Can page impressions really make a difference?

A successful search strategy depends on information technology (IT) and engineering, product management, business development, marketing and advertising, public relations, customer support, user research, user interaction design, and any other department that thinks about the business, customers, product, or website. Certain words present an ongoing challenge for the search engines …

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Headings and authority sites

Detailed, in-depth, and informative content is likely to be linked to by other websites. When other sites write about a topic, they often link back to resources. By creating a webpage that is extremely valuable and informational, you increase the likelihood of other blogs linking back to it as a …

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Having fun with webmaster tools

Now that you know what is thin content according to Google, how to avoid thin content penalty? One is technical SEO. The larger or higher-resolution an image, the more data is needed to load the image file. Each new image will slow load times further, so ensure your image files …

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Difficult things about javascript

For example, pay-per-click advertisements can perform well, if you know what you’re doing, but this requires a bit of money. SEO stands for “search engine optimization.” That’s a long phrase isn’t it? It can seem scary, but it doesn’t have it be. Why would the fact …

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Auditing an Existing Site to Identify SEO Problems

You don’t merely want people to see your website. You want them to visit it, spend time on it and take the desired actions on it. They can not only help to deal with typo’s, but can also ensure that your content is easily readable and that they …

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More focus is put on long tail search

Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. Businesses are becoming increasingly savvy about paid search. It’s a measurable advertising mechanism by which you can track exactly how much you’re …

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One element of your strategy should look at googlebot crawlers

Several official blogs over the past few years have been focused on mobile search, and many digital marketing specialists knew about Mobilegeddon before it actually hit. Internal links are links within your blog posts that lead to other pages within your blog or website. The first and most obvious way …

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Some websites are not as good as they seem

Today, so many new memes totally change the way an SEO consultant once worked though the basic understanding remains the same, such as title tags, H1 tags, and everyone’s preferred subject, thanks to Google, links. Although many marketers don’t agree, it seems, it is certainly possible to oversell …

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Choose short, keyword-friendly URLs

Before you can optimize your website, you have to know what you are optimizing it for. Ensure someone on the team (whether that person is in-house or with the ad agency you’re working with) fully understands the complexities of organic search, including content development, technical Web infrastructure, and external …

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This story about site submissions will haunt you forever

Once you understand what a user might be looking for when searching for a certain term, the next step is to tailor your content and on-page optimizations to fit the needs of the searcher. Your website should be thematically oriented to specific keywords for optimal rankings. The website should fulfill …

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This year will be the year of keyword research

The meta description is what appears as the description of a blog post in search engine results. This is the text that people will use to determine whether or not your post contains the information they are looking for. Designing your website with mobile users in mind will give you …

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Run an SEO brainstorming session

It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Some evergreen content lasts forever. Website with streamlined URL structures often tends to rank higher than …

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Small but important things to observe about ROI

People often think of Google as the only search engine that matters. While most sources show Google is the most popular search engine by far (80-90% of market share), SEO affects all search engines. If your site is new and is in a competitive niche with high DR scores, then …

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How you will benefit from webmaster tools

The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your snippet is very appealing to a user, or appears in a higher position, people are more inclined to click on it. It was in 2011 …

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Target your website to your audience

The most important thing to remember is the purpose of nearly all online advertising is to get your website to the top 3 pages of the search engines so that when someone is looking for what you sell or offer your page shows up. Where are you seeing the fastest …

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Find Keywords People Already Use for Your Business

In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website. People visit websites to find answers to their questions …

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Take the keywords out and find another place to use it

Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage After the work to check the technical and on-page elements of a site, earning attention, and the links they bring, is …

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Find the right Chinese keywords

Search engines are more likely to give your website a good rating if you are popular amongst users because of the user-friendliness and the ability of your site to create user engagement by giving them relevant and beneficial content and making it easy to understand. f you are familiar with …

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The Role of Social Media

Search Engine Optimization requires the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements. Too many marketers still bring SEO in on the end of a content advertising and marketing project. They end a weblog publish or finalize a …

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Why do links matter?

If you want to boost traffic to your site, one of the best things you can do is invest your time and energy in curating better content. However, “better content” doesn’t just mean “well-written” content. Better content is about being strategic with your write-ups, knowing your audience, and writing …

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Analytical mind-set

Many marketers are so focused on building out site hierarchy, wireframing and design of the site that they lose site of content development. SEO is a huge part of content development, but when content becomes an afterthought during web redesign, and the focus is on getting the new site live …

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Keyword Research for Page Titles

Roundup posts are collections of content in a given topic within a certain period of time. You can see bloggers who curate content this way by simply creating monthly or weekly collections of great content related to their topic. The most important reason for creating roundup posts is to get …

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Links are forever

Very often, a quick reaction can mean the difference between success and failure. On the Internet, it is pretty similar. It is extremely important to be aware of your competitor's activities. People won't link to your content unless they see it. At the same time, you need the right people …

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Domain to Domain Relevance

Although recent updates to search engine algorithms have signaled a shift away from keywords, it’s important not to neglect keyword research and optimization entirely. Effective keyword optimization depends on optimizing keywords for searcher intent. Even though it seems logical, initially, to strive for a ranking using high-traffic keywords and …

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Intrigue your audience to stick around

You should monitor each backlink you create or earn and verify if it carries any SEO value. There are many ways to market your business online and they all work in very different ways. One of the best options for new businesses is called search engine optimisation or SEO for …

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How SEO and Content Marketing Come Together

SEO – an acronym that can strike fear into website owners! Why? Because having an attractive website is just a first step. Beauty is, as they say, in the eye of the beholder and your visitors will be looking for an attractive and informative web site. Search Engines, however look for …

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Measuring Content Quality and User Engagement

Does the website that is linking back to your website relate to your business? Make sure there is a strong relevance when acquiring backlinks. One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can …

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Check your website for outdated plugins, themes or code

Avoid elements that annoy visitors. You might think that a cool pop-up will make people sign up for your great e-book, but that popup might just as easily make them surf away from your site altogether. Keep in mind, when a searcher goes to your site, then quickly clicks the …

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Set-up An RSS Feed For Your Blog

As SEOs we always want to understand the impact of site changes. Yet analyzing the data is challenging, especially in an enterprise environment with frequent site pushes and page updates. One of the biggest challenges is tracking when the change happened, what exactly was the change and what other changes …

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Can you optimize your website for Google RankBrain?

So let’s say you’ve nailed down the art of quality content that solves a problem. That’s still not enough to make it to page one. You’ve got to use social to prove your content is worth a spot in Google’s sacred land. The more engagement …

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