Start simple, but don't forget anchor text

While most blindly assume that SEO is about keywords (which is partially true), real SEO is involves grasping the underlying metrics and logic that search engines use to determine which websites are authoritative and which others are not. Learn to write good website copy and your Search Engine Optimization (SEO …

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Latest developments in link building

SEO strategies and methods aim to improve that visibility. SEO versus SEO Services Keyword research can be time-consuming, but rewarding when done properly. Cheaters tend to assume others will be taking shortcuts as well, so they’re betting their client doesn’t know the difference between types of traffic or …

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One important aspect is dynamic pages

It doesn’t matter how many searches a keyword has in a month if it doesn’t accurately reflect the content on your page! Write interesting and creative content that you know people will share with others. There are a number of methodologies ranging from complex formulas including many different …

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Unlocking the mystery of metrics

Thin content is essentially too short and too easily duplicated, and when this occurs too often, you start to drop in rankings. When a request is made to a server for a page on a website, the server returns an HTTP status code in response to the request. Strive to …

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Follow a consistent cadence towards search queries

Page meta descriptions appear in search results, which means they should always match the page’s content. Simply having an awareness of opportunities allows a search marketer to expand his or her audience. Add white space between paragraphs to visually separate the ideas. The easier it is to consume your …

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A do-it-yourself guide to non reciprocal links

Duplicative or unnecessary website content can also hold you back from your true ranking potential. One thing you should not forget – there is no static SEO system that is going to stay forever as “SEO is a never-ending process.” With changing online customer behaviour, search engines, too, have developed different …

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Succeeding in SEO means paying attention to cloaking

These keywords are separated by a comma (,) and can be created via the use of Google Adword’s Keyword Planner Tool or via Third-Party software. Search engines also take into account the traffic generated by links from social networks. It is assumed that these so-called “social signals” can influence a …

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Unlocking the mystery of RSS feeds

The destination address remains hidden in the text flow. Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. If I’m your SEO, then I’m going to consider anything that builds my relevance, territory, and magnification of …

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Set-up Search Console (Webmaster Tools) Account

Google regularly refreshes its search engine algorithms. These are called “Google updates.” These updates improve search results by gradually optimizing the specifications for website quality and relevance. At the same time, they counter web spam. Making improvements is imperative to customer satisfaction. If your business has a physical location (address …

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How to Optimize for Voice Search

What the heck is an algorithm? I’m glad you asked. When done properly, your keyword research can also help you to come up with ideas for your content marketing strategy. It turns out the phrase ‘digital marketing is constantly evolving’ is about as unique to the B2B industry as …

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Things about sitemaps you have to experience yourself

While Google is the big dog when it comes to search engines, don’t forget about Bing. It does hold a considerable share of the search market. While focusing on user experience as we’ve advocated will work for Bing as well, you should do technical audits of your site …

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Don’t forget about SEM

As search engine bots crawl and index webpages, links serve as bridges that let them reach the billions of interconnected pages on the internet. From there, search engines are able to analyze and “understand” the contents of each page. Be under no illusions, advanced SEO is a full-time job. However …

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Maybe dynamic pages will be a thing of the past

Even newer kids on the block like Snapchat provide a super fun way to consume news. To ensure consistently high quality, business owners and digital marketers need to adopt a long-term content strategy that boosts a website’s search engine ranking and keeps it there. Good content plays a crucial …

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Make stickiness a priority

But, when your entire organization is behind the SEO framework, you tend to have fewer problems. I doubt it, but I’m sure you’ve been asked if you’ve “Googled” something. If you’re in an industry where most companies are including keywords in domain names, then it’s …

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Follow a consistent cadence towards web 2.0

The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant to your own so that you can build referral traffic in addition to getting an SEO boost …

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Unlocking the mystery of comment spam

The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of traffic can route users to your website, the bulk of website traffic is driven by search engines. This statement is true regardless of your website’s …

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Use standard HTML markup as much as possible

Links help search engines connect the relevancy of a page with specific keywords -- based on the keywords that are used in a link’s anchor text. A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the …

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Minimize link depth

Google’s featured snippet is a tool through which Google interacts with searchers. The more inputs Google receives from searchers, the better becomes its understanding of what they want. Sometimes, your site will need some downtime, so you can fix things or update plugins. Most of the time, this tends …

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Landing pages are unnecessary for organic SEO campaigns

When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with …

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Use Social Sharing Buttons

If the Google bot goes through your website and manages to access all sub-pages within just a few clicks, it can use its limited crawl budget to scan and index more pages. Optimizing the click path pays off for both usability and search engine crawling! Today, many sites use secondary …

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Use a better caching plugin

Internal SEO isn’t just about keywords anymore; it’s about creating an authentic and engaging user experience. Mobile SEO is the process of designing a mobile friendly website, which is responsive. Mobile SEO lets your site get viewed on mobile devices of different screen sizes and having low bandwidth …

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Don't bury information in your page content

When a webpage links to any other page, it’s called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google. This is still true to …

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More about the pros and cons of link building

Don't limit your ideas; brainstorm whatever subjects and phrases could lead the kinds of visitors you want to your site. Type them into a spreadsheet. Your brainstorming will "prime the keyword pump." Longer content is preferred over shorter content since it can cover a topic in greater detail. Data shows …

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Local SEO Is Taking Over

Optimise your website content for the best organic reach possible. People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. At its core, SEO is about user intent. Search engines, like Google, want …

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How to Make Time for Social Media Marketing

An increase in the number of external sites linking to a piece of content can be seen as an indicator of relevance and freshness Sites that promote “thin,” low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates …

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It’s time to revolutionize our approach to meta tags

How do you ensure that you’re not just optimizing pages for keywords or topics, but rather optimizing for intent as well? Google says, that "in general" they do not follow nofollow links. That also means that they do follow the link sometimes if they think that the link is …

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Use a shallow depth navigation structure

Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail. By creating great relevant content with the right keywords​ and having a few decent backlinks built to those content pages …

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SEO is all about marketing

You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create a quality piece of valuable content and use your bio at the bottom of the post to create a compelling picture of …

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Feedback driven SEO

Determining the unique content on a page is an important part of what the search engine does. It is this understanding of the unique content on a page that the search engine uses to determine the types of search queries for which the web page might be relevant. Write legible …

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Which SEO tactics pay the greatest dividends?

Search engine algorithms will continue to become more sophisticated. The intro of the article should be short, focused, and to the point. This will help the reader prepare for what they are going to learn from reading the article. Google cares the most about editorial links, or links included in …

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To invest in SEO or pay for AdWords?

In short, you need to paint a vivid, unique picture of your product by not only describing it, but by answering the standard who, what, when, where and why questions. Google’s Search Console (previously known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site …

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Reach out to influencers known for your topic

Never sell yourself short and never assume anyone knows your business better than you. The rule of thumb is to use each keyword combination once per 100 words of content. While most SEO gurus preach that a web page should include 300 to 1,000 words of unique content, it …

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Ways to Build Backlinks

Nofollow links were introduced by Google to mark links that should not be used for the ranking algorithm. It's main purpose was to stop comment spam in blogs. The idea was that people would stop spamming blogs and other pages with links if these links didn't influence the rankings anymore …

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How do you present SEO services?

Make sure you pick a permalink structure that fits your goals. If you have a news site, it might make sense to add the publication date of the article to the URL. Internal backlinks essentially connect two pages or posts to each other. This can be done a couple of …

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Pick a Keyword to Target

Now, even if search engines change their algorithm and give no advantage to exact match domains (not likely in my opinion), I’m here to say that exact match domains have another benefit: They attract amazing anchor text associated with inbound links! On page SEO refers to those elements on …

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Getting Started with Keyword Research

Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their phone, especially if you are small, local business. SEO for small businesses doesn’t need to be complicated. You can improve your visibility in search engines and get visitors …

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Get familiar with the landscape of local SEO

You need to be placing backlinks to your site on other sites which not only have good domain authority, but you need to make sure your links are placed on high value pages on that domain as well.​ There’s no point in creating new content if it’s not …

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