Make webmaster tools your centre of attention

I don’t mind multiple copies of articles on the same site – as you find with WordPress categories or tags, but I wouldn’t have tags and categories, for instance, and expect them to rank well on a small site with a lot of higher quality competition, and especially not …

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Expand your comment spam as necessary

Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along those lines, a “sneaky” redirect is when site owners “embed a link in JavaScript that redirects the user to a different page with the intent to show the user a …

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Education is the best legacy when it comes to URLs

Chances are, your research begins online, whether you’re looking for answers or products. The authority of the website or webpage linking to your site is also key. A few high authority links are far more valuable then many from low quality sites. Content "machines" used to develop content primarily …

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Beginner's guide to user generated content

When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable by search engines and your actual website visitors. Like titles, search engines typically give headings a higher priority. Clear …

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Broken Inbound Link Building Techniques

Google reverses the usual format with featured snippets. They’re featuring the snippet, hence the 'featured snippet' name. To test should mean you are going to learn; therefore, learning from tests means integration, which in turn creates growth patterns. Removing the duplicate content can have a very positive influence on …

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Discover the connection between user experience authority sites

Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for. One of …

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Can plugins help improve my search engine placement?

Growth hacking does not exclude paid search because it’s typically guerrilla and therefore low budget. Helping search engines know what your site’s about at a quick glance is where a sitemap and metadata play a crucial role. At the same time, you also need to consider something called …

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Never underestimate the influence of RSS feeds

The structure of your URLs can also help search engines to better understand your website content. If you can alter the URL so that, for example, it includes the name of your website, you should make use of this. When it comes to SEO, there are a so many different …

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Clarification about authority sites

Google is pretty good at understanding the general context of a site’s content. User signals are behavioral patterns of users which Google uses to establish the rankings of your website in the search results. For instance: users click on a result in the search engines and after that, they …

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Optimise your site, paying special attention to trust rank

Link Building is an indisputable part of the Search Engine Optimization process. Connecting a website to the rest of the Internet without links isn’t impossible, considering the fact there are many different content creation companies willing to do the work for you. However, the costs for this kind of …

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Where You Can Find Great Links

Don’t rely on the tips you read from unknown sources. If somebody discovers the secret to rank first on Google for competitive keywords, it’s very unlikely that they will share it with strangers. If you are trying to increase the visibility of your site all on your own …

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Relevance is the key issue here

There’s a debate as to whether or not this really matters. Backlinks are the fuel that drive the engine. But the actual work is done by the internal links that help visitors quickly and easily move to the content they want. Search engines want to offer their users suitable …

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This is not a numbers game

There are many sites out there which promise you quick ways to get to the top of Google. Many of them are exploiting current loopholes in Google’s algorithm. Yes they may get you to the top of Google for now, but once Google spots those loopholes they will close …

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Think about SEO from the start

Google and other search engines use web crawlers to update their search indexes. Each search engine that has its own index also has its own web crawler. If you want to see your web pages on Google's search result pages, Googlebot has to visit your pages first. Links aren’t …

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Direct the users to other interesting assets

Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. Depending on your business, it can be important to be listed in Google's local results. Google's local results use a different ranking algorithm than Google's organic results. How can you make sure that …

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The first choice should be keyword research

Looking at a website’s backlink profile can tell you a lot about their marketing activities and help you to understand why, where, and how they rank. One of the most important steps when starting with SEO is to align it with your wider goals. It’s useful to set …

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You must use text links, not image links - true or false?

Building link popularity of a website is far more crucial than any other factors for SEO and positioning for top search engine ranking. But pay attention to who your link partners are. High authority links are great, but in my opinion, relevant links win the game every time. Google’s …

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Spiders and bots, oh my!

The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. The source of a link matters a great deal to how …

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What are Google's rules when it comes to link building?

Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for …

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Buying Your Way To the Top With Pay Per Click Advertising

Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. On the internet, the de facto “language” of structured data is schema.org. Schema.org is a democratic library …

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It is imperative that your website is listed on the first result page

The type of content you use on a page also matters for indexing. For example, images are indexed differently from text. It is customary to ensure that meaningful images are assigned descriptive “ALT=” text and helpful captions. Image galleries can be challenging, especially when the image owners (often artists or …

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Hire the right people for SEO

Excessive link exchange ("Link to me and I'll link to you") or partner pages exclusively for the sake of cross-linking will negatively impact a website’s ranking in search results. If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your …

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Non-indexable filter pages

Search engines have a limited ability to recognize images, animation, video and audio. Stop looking for quick wins and focus on building a trustworthy brand filled with incredible information. If you do that and you do just the smallest bit of marketing to give yourself a push, Google’s algorithm …

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Search engines favor understandable URLs

But here’s the thing: it takes time for search engines to discover (and index) new websites. Company blogs have been proven again and again to do wonders for businesses. Among other things, having a company blog will improve your SEO and allows you to become seen as an expert …

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Decide if you're dealing with a search engine penalty

Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. The navigation of a website is important in helping visitors quickly find the content they want. It can also …

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Questions Over Keywords

If users cannot access your page due to compatibility problems, you are not likely to get a good rating. Search engines are invested in providing users a great mobile experience. Duplicate content refers to a webpage’s content that appears in more than one place on the internet. A great …

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Focus on topic depth vs. backlinks

Although traditional advertising can still play an important role in marketing, for small businesses with limited budgets, local SEO can be a highly effective, low-cost alternative to other paid marketing methods. Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable …

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Offsite SEO Strategies

Don’t over promise in the title. Even though it may make people click, as soon as they realize you tricked them, they will leave your website, which is a sign of bad quality for Google. The reputation, authority, and credibility of a website will be judged by the search …

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Review your website’s design

A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a given topic. Google has spent millions of dollars to create faster load times …

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Discover competitors' common backlinks

Google has for years been emphasizing on user experience to ensure that all users always get what they want. Your content should, therefore, provide answers to issues that affect the target audience. Apart from knowing which search terms people use, you need to know whether or not your idea for …

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“Monetisation first” approach

Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the topic you’re focusing on. Search engines aren't good at completing online forms (such as a login), and thus any content contained …

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Approved Does Not Mean Published

Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and …

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Link baiting for SEO

The SEO services that businesses prioritize reflect a recent shift in the customer buying journey. The new customer journey emphasizes mobile search (link is external) in addition to longer consideration and decision-making periods. You need to begin the title of your home page with the Primary Keyword Phrase, which should …

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Carve out time for updating and improving older SEO content

It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords …

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Install CDN To Enhance Page Load Time

A well-structured and easy to read site allows search engines to navigate successfully. Considering the user experience for your customers before you build your site makes this process much simpler. Making content 3-clicks-away is advised, if users can’t find what they’re looking for they’ll return to Google …

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