Maybe dynamic pages will be a thing of the past

Even newer kids on the block like Snapchat provide a super fun way to consume news. To ensure consistently high quality, business owners and digital marketers need to adopt a long-term content strategy that boosts a website’s search engine ranking and keeps it there. Good content plays a crucial …

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Why duplication matters

People spend very little time engaging with content. Find forums online that are related to your sites niche and get involved within that community. Reply to threads, answer peoples questions, offer advice, etc. This all helps to build up your reputation as someone who is an expert within that niche …

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Make stickiness a priority

But, when your entire organization is behind the SEO framework, you tend to have fewer problems. I doubt it, but I’m sure you’ve been asked if you’ve “Googled” something. If you’re in an industry where most companies are including keywords in domain names, then it’s …

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Clarification about CTR

If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. When Instagram users repeatedly see people they follow talking about a product, they head to Google to research it more. Mobile search uses a different ranking algorithm that often changes search …

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Choose short, keyword-friendly URLs

Before you can optimize your website, you have to know what you are optimizing it for. Ensure someone on the team (whether that person is in-house or with the ad agency you’re working with) fully understands the complexities of organic search, including content development, technical Web infrastructure, and external …

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Losing Focus on cloaking

The user is most likely to type in something called ‘keyphrases’, rather than single ‘keywords’. Less than 10% of the users in the most active internet countries have broadband. The faster your website loads, the better rank your site will have on Google and other major search engines. Local hosting …

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This story about site submissions will haunt you forever

Once you understand what a user might be looking for when searching for a certain term, the next step is to tailor your content and on-page optimizations to fit the needs of the searcher. Your website should be thematically oriented to specific keywords for optimal rankings. The website should fulfill …

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It’s time to revolutionize our approach to link reporting

If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What …

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Reasons why you cannot fully understand backlinks

If it doesn’t add anything to your business, ignorant of SEO, it might be worth asking yourself whether it is actually worth taking the time to write in the first place. Evergreen content basically means well-written content about topics that do not go out of date—or at least …

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This year will be the year of keyword research

The meta description is what appears as the description of a blog post in search engine results. This is the text that people will use to determine whether or not your post contains the information they are looking for. Designing your website with mobile users in mind will give you …

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Lets look at our approach to web portals

If you're anything like me, then you're looking to understand why certain things work the way they do. Think of yourself as an asset portfolio manager, because that’s what you are. In the same way fund managers need to analyze company financial data and operational performance before making investment …

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Bucket brigades based on scraping

People who are able to create engagement with potential customers have higher chances of converting them into buyers. Same Rule applies to SEO, engage with your target audience in a conversation, search engines will pick the right keywords from the conversation. External, or outbound, links indicate that you are well …

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As a general rule, nofollow links do not stand on their own

In other words, they rely heavily on search results when looking for a new business. While most of the links to your site will be gained gradually, as people discover your content through search or other ways and link to it, Google understands that you'd like to let others know …

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Run an SEO brainstorming session

It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Some evergreen content lasts forever. Website with streamlined URL structures often tends to rank higher than …

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Small but important things to observe about ROI

People often think of Google as the only search engine that matters. While most sources show Google is the most popular search engine by far (80-90% of market share), SEO affects all search engines. If your site is new and is in a competitive niche with high DR scores, then …

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Write a keyword-rich introduction about widgets

Instead, they search, click on some websites, edit their search terms, search again, click on some websites, further hone their search terms, search again, and so on. Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. Google and Bing both …

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Establish your position regarding conversion rates

Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. Browse your own site …

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Clarification about authority sites

Google is pretty good at understanding the general context of a site’s content. User signals are behavioral patterns of users which Google uses to establish the rankings of your website in the search results. For instance: users click on a result in the search engines and after that, they …

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Follow a consistent cadence towards web 2.0

The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant to your own so that you can build referral traffic in addition to getting an SEO boost …

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How you will benefit from webmaster tools

The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your snippet is very appealing to a user, or appears in a higher position, people are more inclined to click on it. It was in 2011 …

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Optimise your site, paying special attention to trust rank

Link Building is an indisputable part of the Search Engine Optimization process. Connecting a website to the rest of the Internet without links isn’t impossible, considering the fact there are many different content creation companies willing to do the work for you. However, the costs for this kind of …

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Unlocking the mystery of comment spam

The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of traffic can route users to your website, the bulk of website traffic is driven by search engines. This statement is true regardless of your website’s …

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Relevance is the key issue for YouTube SEO

SEO requires so much content because it wants to grow. Google doesn’t want to see a stagnant, unchanging website. It wants to know you’re building up strong, useful and relevant content so it can deliver the best results for every search. If you once had a thousand different …

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Use Google Business Reviews

Google has made speed another factor that affects the visibility of your website. This is because speed affects the power of your webpage to keep the users interested. Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. Adjusting your keyword …

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Find the most relevant link building opportunities

Getting your website indexed is the only way that Internet marketing can be successful. It’s the entire starting point. Without indexation, you’re doomed. We can see much of what the search engines have learned just by looking at what content search engines rank highly for a particular query …

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Making Changes Early and Often

One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) An organic search strategy that involves a dedicated consumer focused approach …

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Where You Can Find Great Links

Don’t rely on the tips you read from unknown sources. If somebody discovers the secret to rank first on Google for competitive keywords, it’s very unlikely that they will share it with strangers. If you are trying to increase the visibility of your site all on your own …

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Target your website to your audience

The most important thing to remember is the purpose of nearly all online advertising is to get your website to the top 3 pages of the search engines so that when someone is looking for what you sell or offer your page shows up. Where are you seeing the fastest …

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Link to internal pages on your site

Content is not only key when it comes to SEO, it also plays a vital part in guiding your customers down the sales funnel to make a purchase – and that’s why it’s so important to have a well-thought-out strategy in place. Now you know what you need to …

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Relevance is the key issue here

There’s a debate as to whether or not this really matters. Backlinks are the fuel that drive the engine. But the actual work is done by the internal links that help visitors quickly and easily move to the content they want. Search engines want to offer their users suitable …

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This is not a numbers game

There are many sites out there which promise you quick ways to get to the top of Google. Many of them are exploiting current loopholes in Google’s algorithm. Yes they may get you to the top of Google for now, but once Google spots those loopholes they will close …

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Use standard HTML markup as much as possible

Links help search engines connect the relevancy of a page with specific keywords -- based on the keywords that are used in a link’s anchor text. A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the …

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Find Keywords People Already Use for Your Business

In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website. People visit websites to find answers to their questions …

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Go great or go home

As our internet ecosystem has evolved, we have shared increasing amounts of personal data with services we use every day, from social networks to search engines. They then use this data to tailor the content they provide us with to what they think will be most appealing, engaging or relevant …

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Minimize link depth

Google’s featured snippet is a tool through which Google interacts with searchers. The more inputs Google receives from searchers, the better becomes its understanding of what they want. Sometimes, your site will need some downtime, so you can fix things or update plugins. Most of the time, this tends …

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Making Sense of All This Keyword Data

Good meta descriptions include a call to action along with a short description of what the visitor will see when they click on your page. Your meta description should tell surfers what is in your post, and why it is beneficial for them to click. It often takes time for …

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Look for scraped content on your website

There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” Write …

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Turn your mentions into backlinks

The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software, or other scenarios where some keyword phrases are going to carry significantly more qualification. If your web pages …

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Think about SEO from the start

Google and other search engines use web crawlers to update their search indexes. Each search engine that has its own index also has its own web crawler. If you want to see your web pages on Google's search result pages, Googlebot has to visit your pages first. Links aren’t …

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Don’t Forget About a Sitemap

If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major driver of traffic - especially given that every Pin and …

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Landing pages are unnecessary for organic SEO campaigns

When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with …

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