Research semantically related keywords

From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink. Write “linkbait” articles that will attract the attention of social networks. These articles can be valuable resources, controversial, or …

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Advanced on-site SEO principles

SEO specialists believe strongly in the value of backlinks, hyperlinks on third party sites that point back to your site. There is no doubt that Google values legitimate backlinks highly in calculating a website’s position. User experience is the guiding benchmark for most search engines when ranking sites and …

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Direct the users to other interesting assets

Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. Depending on your business, it can be important to be listed in Google's local results. Google's local results use a different ranking algorithm than Google's organic results. How can you make sure that …

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You’re not an SEO, unless you’re also a content marketer

I don't care if you are creating a blog post, ecommerce store page or sales-landing page. It needs to be better than the rest, or else neither Google nor your audience will ever take note. If you’re waiting to get some backlinks organically from other bloggers then you should …

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Create an interactive tool for good SEO

Type in your keyphrases. At least look at the first page (the top 10) and see what everyone else has in their description tags. Does it look like they’re being pulled from the copy on their pages? Every “vote” or link to your site helps determine the value of …

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Use Social Sharing Buttons

If the Google bot goes through your website and manages to access all sub-pages within just a few clicks, it can use its limited crawl budget to scan and index more pages. Optimizing the click path pays off for both usability and search engine crawling! Today, many sites use secondary …

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Use a better caching plugin

Internal SEO isn’t just about keywords anymore; it’s about creating an authentic and engaging user experience. Mobile SEO is the process of designing a mobile friendly website, which is responsive. Mobile SEO lets your site get viewed on mobile devices of different screen sizes and having low bandwidth …

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The first choice should be keyword research

Looking at a website’s backlink profile can tell you a lot about their marketing activities and help you to understand why, where, and how they rank. One of the most important steps when starting with SEO is to align it with your wider goals. It’s useful to set …

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You must use text links, not image links - true or false?

Building link popularity of a website is far more crucial than any other factors for SEO and positioning for top search engine ranking. But pay attention to who your link partners are. High authority links are great, but in my opinion, relevant links win the game every time. Google’s …

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Is there any significance to “Off page optimisation”?

While backlinks in and of themselves are simple, understanding how to build backlinks the right way is not. Keyword research helps you identify keywords that appeal to a target audience and expand the reach of your content. When you use keyword research tools, it helps you identitfy what kinds of …

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Search For Broken Link Building Opportunities On Google

Artificial intelligence will become more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation. An authority website doesn’t necessarily have to be one of the usual big publishers. If you’re a niche website or blog with high quality, relevant content, you can be as …

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The power of inbound links.

A great and fast way to convey your goal is by using headlines and taglines. Searcher intent is defined as the intent with which a user conducts a search, meaning the information that users are searching for. Meaningful content that operates as part of a wider digital marketing strategy, with …

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Google might discount irrelevant links

Google crawls most popular pages several times per day, but they don’t want you manipulating them, so they update their index pretty slowly. Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the power to control which searches you rank for …

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Accelerated Mobile Pages (AMP)

Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the …

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Spiders and bots, oh my!

The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. The source of a link matters a great deal to how …

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What are Google's rules when it comes to link building?

Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for …

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Buying Your Way To the Top With Pay Per Click Advertising

Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. On the internet, the de facto “language” of structured data is schema.org. Schema.org is a democratic library …

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Don't bury information in your page content

When a webpage links to any other page, it’s called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google. This is still true to …

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How to Use Guest Posts for Backlinks

Google automatically detects which pages answer the users’ query automatically and then display the top result as a featured snippet at the top of the page. This is Google’s way of trying to help users to quickly find what they want by providing them with a snippet of information …

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Informative Content is the Best Content

Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. Most SEO consultants have said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011. Increasing visibility via organic search today means incorporating …

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Optimizing your website for both Google and web users

Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly …

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Take the keywords out and find another place to use it

Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage After the work to check the technical and on-page elements of a site, earning attention, and the links they bring, is …

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Find the right Chinese keywords

Search engines are more likely to give your website a good rating if you are popular amongst users because of the user-friendliness and the ability of your site to create user engagement by giving them relevant and beneficial content and making it easy to understand. f you are familiar with …

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Fundamentals of Earning and Attracting Links

Many marketers are so focused on building out site hierarchy, wireframing and design of the site that they lose site of content development. SEO is a huge part of content development, but when content becomes an afterthought during web redesign, and the focus is on getting the new site live …

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It is imperative that your website is listed on the first result page

The type of content you use on a page also matters for indexing. For example, images are indexed differently from text. It is customary to ensure that meaningful images are assigned descriptive “ALT=” text and helpful captions. Image galleries can be challenging, especially when the image owners (often artists or …

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Some websites are not as good as they seem

We all seek the same goal, to achieve the number one search engine position for several specific keywords or phrases. Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could help it appear …

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More about the pros and cons of link building

Don't limit your ideas; brainstorm whatever subjects and phrases could lead the kinds of visitors you want to your site. Type them into a spreadsheet. Your brainstorming will "prime the keyword pump." Longer content is preferred over shorter content since it can cover a topic in greater detail. Data shows …

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Local SEO Is Taking Over

Optimise your website content for the best organic reach possible. People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. At its core, SEO is about user intent. Search engines, like Google, want …

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The Role of Social Media

Search Engine Optimization requires the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements. Too many marketers still bring SEO in on the end of a content advertising and marketing project. They end a weblog publish or finalize a …

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You must use text links, not image links - true or false?

What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value. One of the best tools available to help you measure the success of your SEO campaign is Google Analytics. This fantastic and free tool can be used to monitor how …

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Forget about old-fashioned link building

In the past, Google’s algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google’s most aggressive attempt to clean up its search results and in turn, this is having …

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Hire the right people for SEO

Excessive link exchange ("Link to me and I'll link to you") or partner pages exclusively for the sake of cross-linking will negatively impact a website’s ranking in search results. If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your …

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How to Make Time for Social Media Marketing

An increase in the number of external sites linking to a piece of content can be seen as an indicator of relevance and freshness Sites that promote “thin,” low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates …

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Non-indexable filter pages

Search engines have a limited ability to recognize images, animation, video and audio. Stop looking for quick wins and focus on building a trustworthy brand filled with incredible information. If you do that and you do just the smallest bit of marketing to give yourself a push, Google’s algorithm …

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Get to grips with competitor link profile analysis

We’ve all experienced the frustration of a slow-loading site. And there’s plenty of evidence showing slow-loading sites perform less well. Don’t over promise in the title. Even though it may make people click, as soon as they realize you tricked them, they will leave your website, which …

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Search engines favor understandable URLs

But here’s the thing: it takes time for search engines to discover (and index) new websites. Company blogs have been proven again and again to do wonders for businesses. Among other things, having a company blog will improve your SEO and allows you to become seen as an expert …

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Use keywords in your images

While analysing the site for more signs of a negative SEO attack, it’s a good idea to see whether the backlink analyser notices a surge of spammy URLs that point back to your site. It might be a few pages, put those pages can be filled with dangerous URLs …

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It’s time to revolutionize our approach to meta tags

How do you ensure that you’re not just optimizing pages for keywords or topics, but rather optimizing for intent as well? Google says, that "in general" they do not follow nofollow links. That also means that they do follow the link sometimes if they think that the link is …

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