Why do links matter?

If you want to boost traffic to your site, one of the best things you can do is invest your time and energy in curating better content. However, “better content” doesn’t just mean “well-written” content. Better content is about being strategic with your write-ups, knowing your audience, and writing …

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Analytical mind-set

Many marketers are so focused on building out site hierarchy, wireframing and design of the site that they lose site of content development. SEO is a huge part of content development, but when content becomes an afterthought during web redesign, and the focus is on getting the new site live …

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Rules for Dominating Online Search Results

If the same content appears multiple times on your website, search engines must pick the best version of the content for the search results. That can go wrong. It is better to remove duplicate content from your website so that search engines can easily find the most relevant page on …

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Use a shallow depth navigation structure

Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail. By creating great relevant content with the right keywords​ and having a few decent backlinks built to those content pages …

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SEO is all about marketing

You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create a quality piece of valuable content and use your bio at the bottom of the post to create a compelling picture of …

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How do I build backlinks?

You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL. If you’re looking to carve out a niche in marketing, it’s paramount you establish a strong domain authority …

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Decide if you're dealing with a search engine penalty

Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. The navigation of a website is important in helping visitors quickly find the content they want. It can also …

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Draft content for each target keyword

Optimize the content of your web pages to make sure that it aligns with searcher intent. Your website should contain many pages tackle the topic of your website from different angles. Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching …

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The first choice should be analytics

Efficient content organization enhances the message without interfering with the content’s purpose. It’s not easy to explain this in simple, concise terms. A good rule of thumb is to ask yourself if you want to change content “for SEO” or “for presentation”. If you are only thinking of …

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Keywords in URLs and File Names

You want a user to click your result in Google, and not need to go back to Google to do the same search that ends with the user pogo-sticking to another result, apparently unsatisfied with your page. It’s totally understandable that Google takes user behavior into account in their …

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Feedback driven SEO

Determining the unique content on a page is an important part of what the search engine does. It is this understanding of the unique content on a page that the search engine uses to determine the types of search queries for which the web page might be relevant. Write legible …

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Questions Over Keywords

If users cannot access your page due to compatibility problems, you are not likely to get a good rating. Search engines are invested in providing users a great mobile experience. Duplicate content refers to a webpage’s content that appears in more than one place on the internet. A great …

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Are you using Shared web hosting?

The old saying that “life is a journey, not a destination” can also be applied to SEO. User experience is the guiding benchmark for most search engines when ranking sites and pages. This means that crafting content is not enough. I would say that backlinks beat even an excellent internal …

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Focus on topic depth vs. backlinks

Although traditional advertising can still play an important role in marketing, for small businesses with limited budgets, local SEO can be a highly effective, low-cost alternative to other paid marketing methods. Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable …

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Keyword Research for Page Titles

Roundup posts are collections of content in a given topic within a certain period of time. You can see bloggers who curate content this way by simply creating monthly or weekly collections of great content related to their topic. The most important reason for creating roundup posts is to get …

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Align your SEO copywriting efforts with the conversion funnel

Any discrepancies might cause Google to NOT show your business' information on a search result page. If possible, secure your site’s connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. The search engines must execute multiple tasks very …

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Offsite SEO Strategies

Don’t over promise in the title. Even though it may make people click, as soon as they realize you tricked them, they will leave your website, which is a sign of bad quality for Google. The reputation, authority, and credibility of a website will be judged by the search …

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Which SEO tactics pay the greatest dividends?

Search engine algorithms will continue to become more sophisticated. The intro of the article should be short, focused, and to the point. This will help the reader prepare for what they are going to learn from reading the article. Google cares the most about editorial links, or links included in …

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Write an awesome article and include links

Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect their experience of the website!) Human users are already intrigued by your title; all that’s left to do is entice them …

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Content production with limited resources

Long Tail SEO is a really useful technique to generate organic search traffic for your website. The hardest part can be knowing what customers want to read or watch a video about. From an SEO point of view, the answers can be found in a specialized form of customer research …

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Review your website’s design

A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a given topic. Google has spent millions of dollars to create faster load times …

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To invest in SEO or pay for AdWords?

In short, you need to paint a vivid, unique picture of your product by not only describing it, but by answering the standard who, what, when, where and why questions. Google’s Search Console (previously known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site …

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Links are forever

Very often, a quick reaction can mean the difference between success and failure. On the Internet, it is pretty similar. It is extremely important to be aware of your competitor's activities. People won't link to your content unless they see it. At the same time, you need the right people …

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Reach out to influencers known for your topic

Never sell yourself short and never assume anyone knows your business better than you. The rule of thumb is to use each keyword combination once per 100 words of content. While most SEO gurus preach that a web page should include 300 to 1,000 words of unique content, it …

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Ways to Build Backlinks

Nofollow links were introduced by Google to mark links that should not be used for the ranking algorithm. It's main purpose was to stop comment spam in blogs. The idea was that people would stop spamming blogs and other pages with links if these links didn't influence the rankings anymore …

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Discover competitors' common backlinks

Google has for years been emphasizing on user experience to ensure that all users always get what they want. Your content should, therefore, provide answers to issues that affect the target audience. Apart from knowing which search terms people use, you need to know whether or not your idea for …

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How do you present SEO services?

Make sure you pick a permalink structure that fits your goals. If you have a news site, it might make sense to add the publication date of the article to the URL. Internal backlinks essentially connect two pages or posts to each other. This can be done a couple of …

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“Monetisation first” approach

Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the topic you’re focusing on. Search engines aren't good at completing online forms (such as a login), and thus any content contained …

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Metrics aren't important (and they can be harmful)

Building backlinks involves great time and effort because you have to target your niche to build those links. The most of the your links are dofollow backlinks because of SEO reasons. To get traffic on your website, get a mix of both dofollow and nofollow links. Just remember do not …

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Subtleties of keyword plugging

Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page According to research by Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your job to be there when they are …

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Approved Does Not Mean Published

Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and …

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Domain to Domain Relevance

Although recent updates to search engine algorithms have signaled a shift away from keywords, it’s important not to neglect keyword research and optimization entirely. Effective keyword optimization depends on optimizing keywords for searcher intent. Even though it seems logical, initially, to strive for a ranking using high-traffic keywords and …

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Intrigue your audience to stick around

You should monitor each backlink you create or earn and verify if it carries any SEO value. There are many ways to market your business online and they all work in very different ways. One of the best options for new businesses is called search engine optimisation or SEO for …

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Link baiting for SEO

The SEO services that businesses prioritize reflect a recent shift in the customer buying journey. The new customer journey emphasizes mobile search (link is external) in addition to longer consideration and decision-making periods. You need to begin the title of your home page with the Primary Keyword Phrase, which should …

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More about the pros and cons of link diversification

After the work to check the technical and on-page elements of a site, earning attention, and the links they bring, is a key part of most SEO campaigns. Always use no follow if you have linked your site with another site which is not of your niche. Google will be …

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