Carve out time for updating and improving older SEO content

It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords …

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Do you run A/B testing on a regular basis?

If you try to gain links from irrelevant websites (even the quality and trusted ones), you won’t receive any link juice as search engines will consider it as one of the manipulative techniques. While we all enjoy seeing the keywords rank well in the search engines, this doesn’t …

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Good content + bad design = failure

In today’s SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception that content marketing doesn’t work as well for e-commerce websites. Setting up, planning and executing an SEO campaign might well seem like an insurmountable obstacle. No-follow …

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Social sharing

Using different tags and elements on your page will help search engines understand which parts of the content are connected to each other, and which are separate. If the usability of the web page is bad, users won't be able to find the great content and your link. Is the …

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Advanced on-page SEO principles

Be wary of promises to get you links from dozens or hundreds of websites. Many such links are considered “bad neighborhood” links by the search engines and you can get penalized for associating with them. Although it’s pretty slow-going, it’s best to hand-select relevant and quality websites and …

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How SEO and Content Marketing Come Together

SEO – an acronym that can strike fear into website owners! Why? Because having an attractive website is just a first step. Beauty is, as they say, in the eye of the beholder and your visitors will be looking for an attractive and informative web site. Search Engines, however look for …

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Understanding the rationale behind backlinks indexing

Press releases are some of the least-appreciated backlink tactics out there. Fortunately, you don’t need a Madison Avenue PR firm to reap the rewards from press releases. As long as you have something going on at your business (and why wouldn’t you?), you can easily spin that into …

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Measuring Content Quality and User Engagement

Does the website that is linking back to your website relate to your business? Make sure there is a strong relevance when acquiring backlinks. One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can …

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More Targeted And Relevant Traffic

Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay attention to each and every aspect of it including the keyword research, backlinking etc. Canonical Tags are intended to prevent duplication of content, but make sure you have a …

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Pick a Keyword to Target

Now, even if search engines change their algorithm and give no advantage to exact match domains (not likely in my opinion), I’m here to say that exact match domains have another benefit: They attract amazing anchor text associated with inbound links! On page SEO refers to those elements on …

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Is your website underperforming and losing you money?

Do some keyword research and create a list of all the keywords for which you want to be ranked on search engines. Sort this list by priority or relevance to your business. And divide the words into “transactional” or “informational” keywords. Transactional keywords include a clear user intention to such …

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Install CDN To Enhance Page Load Time

A well-structured and easy to read site allows search engines to navigate successfully. Considering the user experience for your customers before you build your site makes this process much simpler. Making content 3-clicks-away is advised, if users can’t find what they’re looking for they’ll return to Google …

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Check your website for outdated plugins, themes or code

Avoid elements that annoy visitors. You might think that a cool pop-up will make people sign up for your great e-book, but that popup might just as easily make them surf away from your site altogether. Keep in mind, when a searcher goes to your site, then quickly clicks the …

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Getting Started with Keyword Research

Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their phone, especially if you are small, local business. SEO for small businesses doesn’t need to be complicated. You can improve your visibility in search engines and get visitors …

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Set-up An RSS Feed For Your Blog

As SEOs we always want to understand the impact of site changes. Yet analyzing the data is challenging, especially in an enterprise environment with frequent site pushes and page updates. One of the biggest challenges is tracking when the change happened, what exactly was the change and what other changes …

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Get familiar with the landscape of local SEO

You need to be placing backlinks to your site on other sites which not only have good domain authority, but you need to make sure your links are placed on high value pages on that domain as well.​ There’s no point in creating new content if it’s not …

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Can you optimize your website for Google RankBrain?

So let’s say you’ve nailed down the art of quality content that solves a problem. That’s still not enough to make it to page one. You’ve got to use social to prove your content is worth a spot in Google’s sacred land. The more engagement …

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