Reasons that people rely on quality

There’s an expression people use in business: don’t boil the ocean. Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich media doesn't hide links from crawlers. Always link back to vendors and brands you’ve worked with. Chances are …

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Measure and Improve by paying attention to splogs

No website in a competitive market gets valuable traffic from Google in 2017 without a lot of work, technical work and content curation. Did you know that there are hundreds of reporters out there looking for expert advice? If you’re good enough, you can be featured on big sites …

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How to Optimize for Voice Search

What the heck is an algorithm? I’m glad you asked. When done properly, your keyword research can also help you to come up with ideas for your content marketing strategy. It turns out the phrase ‘digital marketing is constantly evolving’ is about as unique to the B2B industry as …

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Clarification about CTR

If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. When Instagram users repeatedly see people they follow talking about a product, they head to Google to research it more. Mobile search uses a different ranking algorithm that often changes search …

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Create an interactive tool for good SEO

Type in your keyphrases. At least look at the first page (the top 10) and see what everyone else has in their description tags. Does it look like they’re being pulled from the copy on their pages? Every “vote” or link to your site helps determine the value of …

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The first choice should be keyword research

Looking at a website’s backlink profile can tell you a lot about their marketing activities and help you to understand why, where, and how they rank. One of the most important steps when starting with SEO is to align it with your wider goals. It’s useful to set …

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Search For Broken Link Building Opportunities On Google

Artificial intelligence will become more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation. An authority website doesn’t necessarily have to be one of the usual big publishers. If you’re a niche website or blog with high quality, relevant content, you can be as …

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Questions Over Keywords

If users cannot access your page due to compatibility problems, you are not likely to get a good rating. Search engines are invested in providing users a great mobile experience. Duplicate content refers to a webpage’s content that appears in more than one place on the internet. A great …

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Focus on topic depth vs. backlinks

Although traditional advertising can still play an important role in marketing, for small businesses with limited budgets, local SEO can be a highly effective, low-cost alternative to other paid marketing methods. Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable …

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Discover competitors' common backlinks

Google has for years been emphasizing on user experience to ensure that all users always get what they want. Your content should, therefore, provide answers to issues that affect the target audience. Apart from knowing which search terms people use, you need to know whether or not your idea for …

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Social sharing

Using different tags and elements on your page will help search engines understand which parts of the content are connected to each other, and which are separate. If the usability of the web page is bad, users won't be able to find the great content and your link. Is the …

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Pick a Keyword to Target

Now, even if search engines change their algorithm and give no advantage to exact match domains (not likely in my opinion), I’m here to say that exact match domains have another benefit: They attract amazing anchor text associated with inbound links! On page SEO refers to those elements on …

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Getting Started with Keyword Research

Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their phone, especially if you are small, local business. SEO for small businesses doesn’t need to be complicated. You can improve your visibility in search engines and get visitors …

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