One important aspect is dynamic pages

It doesn’t matter how many searches a keyword has in a month if it doesn’t accurately reflect the content on your page! Write interesting and creative content that you know people will share with others. There are a number of methodologies ranging from complex formulas including many different …

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Losing Focus on cloaking

The user is most likely to type in something called ‘keyphrases’, rather than single ‘keywords’. Less than 10% of the users in the most active internet countries have broadband. The faster your website loads, the better rank your site will have on Google and other major search engines. Local hosting …

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Use standard HTML markup as much as possible

Links help search engines connect the relevancy of a page with specific keywords -- based on the keywords that are used in a link’s anchor text. A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the …

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Use Social Sharing Buttons

If the Google bot goes through your website and manages to access all sub-pages within just a few clicks, it can use its limited crawl budget to scan and index more pages. Optimizing the click path pays off for both usability and search engine crawling! Today, many sites use secondary …

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Spiders and bots, oh my!

The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. The source of a link matters a great deal to how …

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What are Google's rules when it comes to link building?

Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for …

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Don't bury information in your page content

When a webpage links to any other page, it’s called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google. This is still true to …

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How to Use Guest Posts for Backlinks

Google automatically detects which pages answer the users’ query automatically and then display the top result as a featured snippet at the top of the page. This is Google’s way of trying to help users to quickly find what they want by providing them with a snippet of information …

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Take the keywords out and find another place to use it

Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage After the work to check the technical and on-page elements of a site, earning attention, and the links they bring, is …

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The Role of Social Media

Search Engine Optimization requires the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements. Too many marketers still bring SEO in on the end of a content advertising and marketing project. They end a weblog publish or finalize a …

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Use a shallow depth navigation structure

Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail. By creating great relevant content with the right keywords​ and having a few decent backlinks built to those content pages …

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Draft content for each target keyword

Optimize the content of your web pages to make sure that it aligns with searcher intent. Your website should contain many pages tackle the topic of your website from different angles. Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching …

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Links are forever

Very often, a quick reaction can mean the difference between success and failure. On the Internet, it is pretty similar. It is extremely important to be aware of your competitor's activities. People won't link to your content unless they see it. At the same time, you need the right people …

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Subtleties of keyword plugging

Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page According to research by Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your job to be there when they are …

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Check your website for outdated plugins, themes or code

Avoid elements that annoy visitors. You might think that a cool pop-up will make people sign up for your great e-book, but that popup might just as easily make them surf away from your site altogether. Keep in mind, when a searcher goes to your site, then quickly clicks the …

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Get familiar with the landscape of local SEO

You need to be placing backlinks to your site on other sites which not only have good domain authority, but you need to make sure your links are placed on high value pages on that domain as well.​ There’s no point in creating new content if it’s not …

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