Auditing an Existing Site to Identify SEO Problems

You don’t merely want people to see your website. You want them to visit it, spend time on it and take the desired actions on it. They can not only help to deal with typo’s, but can also ensure that your content is easily readable and that they …

more ...

Beginner's guide to user generated content

When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable by search engines and your actual website visitors. Like titles, search engines typically give headings a higher priority. Clear …

more ...


More focus is put on long tail search

Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. Businesses are becoming increasingly savvy about paid search. It’s a measurable advertising mechanism by which you can track exactly how much you’re …

more ...

Some websites are not as good as they seem

Today, so many new memes totally change the way an SEO consultant once worked though the basic understanding remains the same, such as title tags, H1 tags, and everyone’s preferred subject, thanks to Google, links. Although many marketers don’t agree, it seems, it is certainly possible to oversell …

more ...

This story about site submissions will haunt you forever

Once you understand what a user might be looking for when searching for a certain term, the next step is to tailor your content and on-page optimizations to fit the needs of the searcher. Your website should be thematically oriented to specific keywords for optimal rankings. The website should fulfill …

more ...

Relevance is the key issue here

There’s a debate as to whether or not this really matters. Backlinks are the fuel that drive the engine. But the actual work is done by the internal links that help visitors quickly and easily move to the content they want. Search engines want to offer their users suitable …

more ...

This is not a numbers game

There are many sites out there which promise you quick ways to get to the top of Google. Many of them are exploiting current loopholes in Google’s algorithm. Yes they may get you to the top of Google for now, but once Google spots those loopholes they will close …

more ...

Use a better caching plugin

Internal SEO isn’t just about keywords anymore; it’s about creating an authentic and engaging user experience. Mobile SEO is the process of designing a mobile friendly website, which is responsive. Mobile SEO lets your site get viewed on mobile devices of different screen sizes and having low bandwidth …

more ...

Get to grips with competitor link profile analysis

We’ve all experienced the frustration of a slow-loading site. And there’s plenty of evidence showing slow-loading sites perform less well. Don’t over promise in the title. Even though it may make people click, as soon as they realize you tricked them, they will leave your website, which …

more ...

How do I build backlinks?

You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL. If you’re looking to carve out a niche in marketing, it’s paramount you establish a strong domain authority …

more ...


Review your website’s design

A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a given topic. Google has spent millions of dollars to create faster load times …

more ...

Carve out time for updating and improving older SEO content

It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords …

more ...


Set-up An RSS Feed For Your Blog

As SEOs we always want to understand the impact of site changes. Yet analyzing the data is challenging, especially in an enterprise environment with frequent site pushes and page updates. One of the biggest challenges is tracking when the change happened, what exactly was the change and what other changes …

more ...

Can you optimize your website for Google RankBrain?

So let’s say you’ve nailed down the art of quality content that solves a problem. That’s still not enough to make it to page one. You’ve got to use social to prove your content is worth a spot in Google’s sacred land. The more engagement …

more ...