Make inbound links your centre of attention

Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink content should always relate to the landing page. Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user’s intent and search behavior …

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Having fun with webmaster tools

Now that you know what is thin content according to Google, how to avoid thin content penalty? One is technical SEO. The larger or higher-resolution an image, the more data is needed to load the image file. Each new image will slow load times further, so ensure your image files …

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Follow a consistent cadence towards search queries

Page meta descriptions appear in search results, which means they should always match the page’s content. Simply having an awareness of opportunities allows a search marketer to expand his or her audience. Add white space between paragraphs to visually separate the ideas. The easier it is to consume your …

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Learn from these mistakes before you learn about link research

Google Analytics allows you to specifically analyze the user behavior on your website. The analysis options range from very simple to very complex functions. Using tools like Google Analytics is essential to evaluating the success of your SEO measures. Google Analytics tracks the users on your website. In order to …

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One element of your strategy should look at googlebot crawlers

Several official blogs over the past few years have been focused on mobile search, and many digital marketing specialists knew about Mobilegeddon before it actually hit. Internal links are links within your blog posts that lead to other pages within your blog or website. The first and most obvious way …

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Things about sitemaps you have to experience yourself

While Google is the big dog when it comes to search engines, don’t forget about Bing. It does hold a considerable share of the search market. While focusing on user experience as we’ve advocated will work for Bing as well, you should do technical audits of your site …

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Maybe dynamic pages will be a thing of the past

Even newer kids on the block like Snapchat provide a super fun way to consume news. To ensure consistently high quality, business owners and digital marketers need to adopt a long-term content strategy that boosts a website’s search engine ranking and keeps it there. Good content plays a crucial …

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Choose short, keyword-friendly URLs

Before you can optimize your website, you have to know what you are optimizing it for. Ensure someone on the team (whether that person is in-house or with the ad agency you’re working with) fully understands the complexities of organic search, including content development, technical Web infrastructure, and external …

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Run an SEO brainstorming session

It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Some evergreen content lasts forever. Website with streamlined URL structures often tends to rank higher than …

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Establish your position regarding conversion rates

Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. Browse your own site …

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Target your website to your audience

The most important thing to remember is the purpose of nearly all online advertising is to get your website to the top 3 pages of the search engines so that when someone is looking for what you sell or offer your page shows up. Where are you seeing the fastest …

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Look for scraped content on your website

There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” Write …

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Buying Your Way To the Top With Pay Per Click Advertising

Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. On the internet, the de facto “language” of structured data is schema.org. Schema.org is a democratic library …

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It is imperative that your website is listed on the first result page

The type of content you use on a page also matters for indexing. For example, images are indexed differently from text. It is customary to ensure that meaningful images are assigned descriptive “ALT=” text and helpful captions. Image galleries can be challenging, especially when the image owners (often artists or …

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Non-indexable filter pages

Search engines have a limited ability to recognize images, animation, video and audio. Stop looking for quick wins and focus on building a trustworthy brand filled with incredible information. If you do that and you do just the smallest bit of marketing to give yourself a push, Google’s algorithm …

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Decide if you're dealing with a search engine penalty

Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. The navigation of a website is important in helping visitors quickly find the content they want. It can also …

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Feedback driven SEO

Determining the unique content on a page is an important part of what the search engine does. It is this understanding of the unique content on a page that the search engine uses to determine the types of search queries for which the web page might be relevant. Write legible …

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Ways to Build Backlinks

Nofollow links were introduced by Google to mark links that should not be used for the ranking algorithm. It's main purpose was to stop comment spam in blogs. The idea was that people would stop spamming blogs and other pages with links if these links didn't influence the rankings anymore …

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Is your website underperforming and losing you money?

Do some keyword research and create a list of all the keywords for which you want to be ranked on search engines. Sort this list by priority or relevance to your business. And divide the words into “transactional” or “informational” keywords. Transactional keywords include a clear user intention to such …

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