Can page impressions really make a difference?

A successful search strategy depends on information technology (IT) and engineering, product management, business development, marketing and advertising, public relations, customer support, user research, user interaction design, and any other department that thinks about the business, customers, product, or website. Certain words present an ongoing challenge for the search engines …

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Headings and authority sites

Detailed, in-depth, and informative content is likely to be linked to by other websites. When other sites write about a topic, they often link back to resources. By creating a webpage that is extremely valuable and informational, you increase the likelihood of other blogs linking back to it as a …

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As a general rule, nofollow links do not stand on their own

In other words, they rely heavily on search results when looking for a new business. While most of the links to your site will be gained gradually, as people discover your content through search or other ways and link to it, Google understands that you'd like to let others know …

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Advanced on-site SEO principles

SEO specialists believe strongly in the value of backlinks, hyperlinks on third party sites that point back to your site. There is no doubt that Google values legitimate backlinks highly in calculating a website’s position. User experience is the guiding benchmark for most search engines when ranking sites and …

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You must use text links, not image links - true or false?

Building link popularity of a website is far more crucial than any other factors for SEO and positioning for top search engine ranking. But pay attention to who your link partners are. High authority links are great, but in my opinion, relevant links win the game every time. Google’s …

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Search engines favor understandable URLs

But here’s the thing: it takes time for search engines to discover (and index) new websites. Company blogs have been proven again and again to do wonders for businesses. Among other things, having a company blog will improve your SEO and allows you to become seen as an expert …

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Rules for Dominating Online Search Results

If the same content appears multiple times on your website, search engines must pick the best version of the content for the search results. That can go wrong. It is better to remove duplicate content from your website so that search engines can easily find the most relevant page on …

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SEO is all about marketing

You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create a quality piece of valuable content and use your bio at the bottom of the post to create a compelling picture of …

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Offsite SEO Strategies

Don’t over promise in the title. Even though it may make people click, as soon as they realize you tricked them, they will leave your website, which is a sign of bad quality for Google. The reputation, authority, and credibility of a website will be judged by the search …

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Approved Does Not Mean Published

Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and …

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Advanced on-page SEO principles

Be wary of promises to get you links from dozens or hundreds of websites. Many such links are considered “bad neighborhood” links by the search engines and you can get penalized for associating with them. Although it’s pretty slow-going, it’s best to hand-select relevant and quality websites and …

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