Start simple, but don't forget anchor text

While most blindly assume that SEO is about keywords (which is partially true), real SEO is involves grasping the underlying metrics and logic that search engines use to determine which websites are authoritative and which others are not. Learn to write good website copy and your Search Engine Optimization (SEO …

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Find out more about bread crumbs

Your headline is among the first things that users will come across when carrying out a search. This makes them important, and it’s useful to brainstorm as many variations as you can until you land on the best candidate. The first one is complete copies of a page but …

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Difficult things about javascript

For example, pay-per-click advertisements can perform well, if you know what you’re doing, but this requires a bit of money. SEO stands for “search engine optimization.” That’s a long phrase isn’t it? It can seem scary, but it doesn’t have it be. Why would the fact …

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Discover the connection between user experience authority sites

Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for. One of …

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Never underestimate the influence of RSS feeds

The structure of your URLs can also help search engines to better understand your website content. If you can alter the URL so that, for example, it includes the name of your website, you should make use of this. When it comes to SEO, there are a so many different …

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Link to internal pages on your site

Content is not only key when it comes to SEO, it also plays a vital part in guiding your customers down the sales funnel to make a purchase – and that’s why it’s so important to have a well-thought-out strategy in place. Now you know what you need to …

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Find Keywords People Already Use for Your Business

In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website. People visit websites to find answers to their questions …

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Don’t Forget About a Sitemap

If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major driver of traffic - especially given that every Pin and …

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Accelerated Mobile Pages (AMP)

Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the …

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Fundamentals of Earning and Attracting Links

Many marketers are so focused on building out site hierarchy, wireframing and design of the site that they lose site of content development. SEO is a huge part of content development, but when content becomes an afterthought during web redesign, and the focus is on getting the new site live …

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Some websites are not as good as they seem

We all seek the same goal, to achieve the number one search engine position for several specific keywords or phrases. Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could help it appear …

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How to Make Time for Social Media Marketing

An increase in the number of external sites linking to a piece of content can be seen as an indicator of relevance and freshness Sites that promote “thin,” low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates …

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Why do links matter?

If you want to boost traffic to your site, one of the best things you can do is invest your time and energy in curating better content. However, “better content” doesn’t just mean “well-written” content. Better content is about being strategic with your write-ups, knowing your audience, and writing …

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Do you run A/B testing on a regular basis?

If you try to gain links from irrelevant websites (even the quality and trusted ones), you won’t receive any link juice as search engines will consider it as one of the manipulative techniques. While we all enjoy seeing the keywords rank well in the search engines, this doesn’t …

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Good content + bad design = failure

In today’s SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception that content marketing doesn’t work as well for e-commerce websites. Setting up, planning and executing an SEO campaign might well seem like an insurmountable obstacle. No-follow …

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Understanding the rationale behind backlinks indexing

Press releases are some of the least-appreciated backlink tactics out there. Fortunately, you don’t need a Madison Avenue PR firm to reap the rewards from press releases. As long as you have something going on at your business (and why wouldn’t you?), you can easily spin that into …

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