Make webmaster tools your centre of attention

I don’t mind multiple copies of articles on the same site – as you find with WordPress categories or tags, but I wouldn’t have tags and categories, for instance, and expect them to rank well on a small site with a lot of higher quality competition, and especially not …

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A do-it-yourself guide to non reciprocal links

Duplicative or unnecessary website content can also hold you back from your true ranking potential. One thing you should not forget – there is no static SEO system that is going to stay forever as “SEO is a never-ending process.” With changing online customer behaviour, search engines, too, have developed different …

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Succeeding in SEO means paying attention to cloaking

These keywords are separated by a comma (,) and can be created via the use of Google Adword’s Keyword Planner Tool or via Third-Party software. Search engines also take into account the traffic generated by links from social networks. It is assumed that these so-called “social signals” can influence a …

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Can plugins help improve my search engine placement?

Growth hacking does not exclude paid search because it’s typically guerrilla and therefore low budget. Helping search engines know what your site’s about at a quick glance is where a sitemap and metadata play a crucial role. At the same time, you also need to consider something called …

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Small but important things to observe about ROI

People often think of Google as the only search engine that matters. While most sources show Google is the most popular search engine by far (80-90% of market share), SEO affects all search engines. If your site is new and is in a competitive niche with high DR scores, then …

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Optimise your site, paying special attention to trust rank

Link Building is an indisputable part of the Search Engine Optimization process. Connecting a website to the rest of the Internet without links isn’t impossible, considering the fact there are many different content creation companies willing to do the work for you. However, the costs for this kind of …

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Local SEO Is Taking Over

Optimise your website content for the best organic reach possible. People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. At its core, SEO is about user intent. Search engines, like Google, want …

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How SEO and Content Marketing Come Together

SEO – an acronym that can strike fear into website owners! Why? Because having an attractive website is just a first step. Beauty is, as they say, in the eye of the beholder and your visitors will be looking for an attractive and informative web site. Search Engines, however look for …

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Measuring Content Quality and User Engagement

Does the website that is linking back to your website relate to your business? Make sure there is a strong relevance when acquiring backlinks. One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can …

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