Education is the best legacy when it comes to URLs

Chances are, your research begins online, whether you’re looking for answers or products. The authority of the website or webpage linking to your site is also key. A few high authority links are far more valuable then many from low quality sites. Content "machines" used to develop content primarily …

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Unlocking the mystery of RSS feeds

The destination address remains hidden in the text flow. Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. If I’m your SEO, then I’m going to consider anything that builds my relevance, territory, and magnification of …

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Don’t forget about SEM

As search engine bots crawl and index webpages, links serve as bridges that let them reach the billions of interconnected pages on the internet. From there, search engines are able to analyze and “understand” the contents of each page. Be under no illusions, advanced SEO is a full-time job. However …

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This year will be the year of keyword research

The meta description is what appears as the description of a blog post in search engine results. This is the text that people will use to determine whether or not your post contains the information they are looking for. Designing your website with mobile users in mind will give you …

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How you will benefit from webmaster tools

The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your snippet is very appealing to a user, or appears in a higher position, people are more inclined to click on it. It was in 2011 …

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Find the most relevant link building opportunities

Getting your website indexed is the only way that Internet marketing can be successful. It’s the entire starting point. Without indexation, you’re doomed. We can see much of what the search engines have learned just by looking at what content search engines rank highly for a particular query …

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Where You Can Find Great Links

Don’t rely on the tips you read from unknown sources. If somebody discovers the secret to rank first on Google for competitive keywords, it’s very unlikely that they will share it with strangers. If you are trying to increase the visibility of your site all on your own …

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Making Sense of All This Keyword Data

Good meta descriptions include a call to action along with a short description of what the visitor will see when they click on your page. Your meta description should tell surfers what is in your post, and why it is beneficial for them to click. It often takes time for …

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Landing pages are unnecessary for organic SEO campaigns

When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with …

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Google might discount irrelevant links

Google crawls most popular pages several times per day, but they don’t want you manipulating them, so they update their index pretty slowly. Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the power to control which searches you rank for …

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It’s time to revolutionize our approach to meta tags

How do you ensure that you’re not just optimizing pages for keywords or topics, but rather optimizing for intent as well? Google says, that "in general" they do not follow nofollow links. That also means that they do follow the link sometimes if they think that the link is …

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Keywords in URLs and File Names

You want a user to click your result in Google, and not need to go back to Google to do the same search that ends with the user pogo-sticking to another result, apparently unsatisfied with your page. It’s totally understandable that Google takes user behavior into account in their …

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Are you using Shared web hosting?

The old saying that “life is a journey, not a destination” can also be applied to SEO. User experience is the guiding benchmark for most search engines when ranking sites and pages. This means that crafting content is not enough. I would say that backlinks beat even an excellent internal …

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Content production with limited resources

Long Tail SEO is a really useful technique to generate organic search traffic for your website. The hardest part can be knowing what customers want to read or watch a video about. From an SEO point of view, the answers can be found in a specialized form of customer research …

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To invest in SEO or pay for AdWords?

In short, you need to paint a vivid, unique picture of your product by not only describing it, but by answering the standard who, what, when, where and why questions. Google’s Search Console (previously known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site …

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