Unlocking the mystery of metrics

Thin content is essentially too short and too easily duplicated, and when this occurs too often, you start to drop in rankings. When a request is made to a server for a page on a website, the server returns an HTTP status code in response to the request. Strive to …

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Expand your comment spam as necessary

Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along those lines, a “sneaky” redirect is when site owners “embed a link in JavaScript that redirects the user to a different page with the intent to show the user a …

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Be clear, truthful and accurate when it comes to link bait

Adding endless pages of irrelevant content to your website won’t increase traffic. In fact, you’re actually erecting a STOP sign. The content that you publish needs to be relevant. Help people by providing valuable information. After all, isn’t your business trying to solve people’s problems, not …

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Make stickiness a priority

But, when your entire organization is behind the SEO framework, you tend to have fewer problems. I doubt it, but I’m sure you’ve been asked if you’ve “Googled” something. If you’re in an industry where most companies are including keywords in domain names, then it’s …

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It’s time to revolutionize our approach to link reporting

If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What …

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Lets look at our approach to web portals

If you're anything like me, then you're looking to understand why certain things work the way they do. Think of yourself as an asset portfolio manager, because that’s what you are. In the same way fund managers need to analyze company financial data and operational performance before making investment …

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Think about SEO from the start

Google and other search engines use web crawlers to update their search indexes. Each search engine that has its own index also has its own web crawler. If you want to see your web pages on Google's search result pages, Googlebot has to visit your pages first. Links aren’t …

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Optimizing your website for both Google and web users

Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly …

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You must use text links, not image links - true or false?

What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value. One of the best tools available to help you measure the success of your SEO campaign is Google Analytics. This fantastic and free tool can be used to monitor how …

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Use keywords in your images

While analysing the site for more signs of a negative SEO attack, it’s a good idea to see whether the backlink analyser notices a surge of spammy URLs that point back to your site. It might be a few pages, put those pages can be filled with dangerous URLs …

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More about the pros and cons of link diversification

After the work to check the technical and on-page elements of a site, earning attention, and the links they bring, is a key part of most SEO campaigns. Always use no follow if you have linked your site with another site which is not of your niche. Google will be …

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