Make a good use of scraping

This is all down to how a search engine filters duplicate content found on other sites – and the experience Google aims to deliver for it’s users – and it’s competitors. The only thing you can do off site to incraese your rankings is build up more links. More links …

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How to really understand bread crumbs

Having a domain name that makes sense is one of the most basic and obvious ways you can help to boost your website’s SEO. When deciding on a name for your domain, you must make sure it is relevant to your business. Best practice dictates that the simpler it …

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Broken Inbound Link Building Techniques

Google reverses the usual format with featured snippets. They’re featuring the snippet, hence the 'featured snippet' name. To test should mean you are going to learn; therefore, learning from tests means integration, which in turn creates growth patterns. Removing the duplicate content can have a very positive influence on …

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Bucket brigades based on scraping

People who are able to create engagement with potential customers have higher chances of converting them into buyers. Same Rule applies to SEO, engage with your target audience in a conversation, search engines will pick the right keywords from the conversation. External, or outbound, links indicate that you are well …

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Write a keyword-rich introduction about widgets

Instead, they search, click on some websites, edit their search terms, search again, click on some websites, further hone their search terms, search again, and so on. Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. Google and Bing both …

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Relevance is the key issue for YouTube SEO

SEO requires so much content because it wants to grow. Google doesn’t want to see a stagnant, unchanging website. It wants to know you’re building up strong, useful and relevant content so it can deliver the best results for every search. If you once had a thousand different …

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Turn your mentions into backlinks

The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software, or other scenarios where some keyword phrases are going to carry significantly more qualification. If your web pages …

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Research semantically related keywords

From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink. Write “linkbait” articles that will attract the attention of social networks. These articles can be valuable resources, controversial, or …

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You’re not an SEO, unless you’re also a content marketer

I don't care if you are creating a blog post, ecommerce store page or sales-landing page. It needs to be better than the rest, or else neither Google nor your audience will ever take note. If you’re waiting to get some backlinks organically from other bloggers then you should …

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Is there any significance to “Off page optimisation”?

While backlinks in and of themselves are simple, understanding how to build backlinks the right way is not. Keyword research helps you identify keywords that appeal to a target audience and expand the reach of your content. When you use keyword research tools, it helps you identitfy what kinds of …

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The power of inbound links.

A great and fast way to convey your goal is by using headlines and taglines. Searcher intent is defined as the intent with which a user conducts a search, meaning the information that users are searching for. Meaningful content that operates as part of a wider digital marketing strategy, with …

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Forget about old-fashioned link building

In the past, Google’s algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google’s most aggressive attempt to clean up its search results and in turn, this is having …

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The first choice should be analytics

Efficient content organization enhances the message without interfering with the content’s purpose. It’s not easy to explain this in simple, concise terms. A good rule of thumb is to ask yourself if you want to change content “for SEO” or “for presentation”. If you are only thinking of …

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Keyword Research for Page Titles

Roundup posts are collections of content in a given topic within a certain period of time. You can see bloggers who curate content this way by simply creating monthly or weekly collections of great content related to their topic. The most important reason for creating roundup posts is to get …

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Write an awesome article and include links

Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect their experience of the website!) Human users are already intrigued by your title; all that’s left to do is entice them …

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Reach out to influencers known for your topic

Never sell yourself short and never assume anyone knows your business better than you. The rule of thumb is to use each keyword combination once per 100 words of content. While most SEO gurus preach that a web page should include 300 to 1,000 words of unique content, it …

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How do you present SEO services?

Make sure you pick a permalink structure that fits your goals. If you have a news site, it might make sense to add the publication date of the article to the URL. Internal backlinks essentially connect two pages or posts to each other. This can be done a couple of …

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“Monetisation first” approach

Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the topic you’re focusing on. Search engines aren't good at completing online forms (such as a login), and thus any content contained …

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Domain to Domain Relevance

Although recent updates to search engine algorithms have signaled a shift away from keywords, it’s important not to neglect keyword research and optimization entirely. Effective keyword optimization depends on optimizing keywords for searcher intent. Even though it seems logical, initially, to strive for a ranking using high-traffic keywords and …

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More Targeted And Relevant Traffic

Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay attention to each and every aspect of it including the keyword research, backlinking etc. Canonical Tags are intended to prevent duplication of content, but make sure you have a …

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